Helsinki-based eMabler has raised a €5.5 million Series A round led by Greencode Ventures, with participation from Swiss Post Ventures, Rethink Ventures, and Helkama Kiinteistöt, alongside debt and public funding from Finnvera (via the European Investment Fund and InvestEU) and Business Finland’s Young Innovative Company program. The company develops an API-based EV charging platform that allows operators such as retailers, energy companies, and parking providers to integrate charging into their own digital services rather than operating it as a standalone consumer app. The new capital will be used to support expansion into Central Europe, particularly Germany and the UK, and to further develop software for grid-aware charging that optimizes when EVs charge based on electricity prices and grid conditions.
While standalone apps often fragment the European EV landscape, eMabler’s Nordic customers have proven that the future of charging lies in integration. Retailers, energy companies, and parking operators using eMabler’s platform have embedded charging into their own apps, loyalty programs, and services, turning EV infrastructure into a driver of customer retention, recurring revenue, and energy flexibility.
“The Nordic market has reached a level of maturity where standalone, vertical-specific charging propositions no longer make sense. End-users want charging built into the apps and services they already use. We’ve proven that when you make charging a native part of a brand’s core offering, you win the market. This round allows us to meet the surging demand for this integrated model to a much broader European market,” says Juha Stenberg, CEO and Co-founder of eMabler.
Finland’s largest retailer, S Group, operates ABC Charging via eMabler. By tying charging to its loyalty program and app, S Group has become Finland’s number one public charging operator with an over 50 percent market share, driving both in-store sales and electricity revenue. Similarly, the state-owned energy major Neste offers integrated charging to fleet customers at workplaces and stations through its own digital channels, eliminating the need for third-party charging interfaces.
The Nordic parking giants AimoPark and TimePark have bundled parking and charging into a single app experience, resulting in higher revenue per customer and improved customer loyalty. eMabler also works with EasyPark, allowing parking operators across Europe to offer bundled parking and charging services directly through the EasyPark app.
At the same time, eMabler sees EV charging evolving into an increasingly important energy system resource. As energy prices become more volatile due to intermittent renewables and external supply shocks, eMabler is shifting the goalpost for energy companies.
Rather than simply selling more electricity, the platform allows operators to optimize when charging happens. By intelligently scheduling charging based on day-ahead electricity pricing and real-time grid conditions, operators can improve margins, reduce customer churn, and create flexible energy demand that benefits the wider power system.
“The European EV charging market is accelerating, and the next decade will be won by the software layer underneath it. eMabler saw that early, made the architectural bet on openness, and has the Nordic customer base to prove it works. We believe their model is highly scalable across Europe, and we’re backing an exceptional team with genuine eMobility depth, a disciplined approach to building, and a clear view of where this market is heading,” says Ines Bergmann-Nolting, Managing Partner at Greencode Ventures.
The Series A funding will focus on two strategic priorities: European expansion and continued investment in hardware-agnostic, grid-aware software that turns EV infrastructure into a flexible energy asset responsive to real-time market and grid conditions.
Read the orginal article: https://arcticstartup.com/emabler-secures-e5-5m-series-a/
