InfraXmedia announces acquisition of SDxCentral to shape the future of digital infrastructure insight

[London] – [28th April 2025] – InfraXmedia, a progressive B2B media and data platform for the digital infrastructure industry and the parent company of DatacenterDynamics (DCD), Yotta, and Data Center Nation (DCN), today announced the acquisition of SDxCentral, a leading source of structured research, news, and signals for IT and enterprise infrastructure professionals.

The acquisition builds on InfraXmedia’s strategy to own the buyer journey from research to conversion, deepening its ability to deliver real-time intelligence, community-driven influence, and demand-generation outcomes for technology vendors, infrastructure providers, and enterprise decision-makers.

Founded in 2011, SDxCentral pioneered coverage of software-defined networking, cloud infrastructure, AI, cybersecurity, and next-generation technologies. It has become a trusted source for decision-makers seeking structured, vendor-neutral insights.

“The future of digital infrastructure isn’t just about megawatts and megabits – it’s about understanding everything from the chip level up, across every rack, every cloud, and every network connection,” said George Rockett, Founder of InfraXmedia and DatacenterDynamics. “With SDxCentral joining our platform, we expand our ability to connect the dots from silicon to site selection, from AI compute clusters to national infrastructure strategy. Together, we are building the most comprehensive, trusted intelligence ecosystem for the next decade of digital transformation.”

Expanding Editorial Depth, Strengthening Demand Generation

DCD and SDxCentral will continue as distinct brands, maintaining their editorial independence while collaborating on platform innovation, audience development, and content delivery. Together, they create a holistic intelligence layer for an increasingly complex and fragmented digital infrastructure landscape.

SDxCentral’s executive editor Dan Meyer will continue to drive SDxCentral’s editorial direction alongside DCD’s Editor-in-Chief Sebastian Moss, as the SDx team continues to recruit and the combined editorial teams grow coverage across AI, networking, cybersecurity, edge, and cloud-native infrastructure.

“Today’s IT decision-makers expect more than just great content, they demand connected journeys, timely insights, and trusted guidance,” said Jose Friebel, Chief Growth Officer at InfraXmedia. “With SDxCentral, we expand our editorial breadth and depth across cloud, AI, networking, and cybersecurity — helping executives make smarter, faster infrastructure decisions.”

“At the same time, B2B partners are moving beyond lead lists — they need real buyer signals, deeper engagement, and measurable pipeline outcomes,” added Friebel. “Bringing SDxCentral into the InfraXmedia platform strengthens our ability to not just inform buying decisions, but to accelerate them, positioning us as the leading demand-generation engine for the digital infrastructure sector.”

A New Chapter for the SDxCentral Community

The SDxCentral brand, platform, and community will continue, strengthened by expanded editorial investment, broader research capabilities, and deeper integration across InfraXmedia’s global network.

“When we started SDxCentral, our goal was simple: help decision-makers navigate a fast-changing infrastructure landscape with clarity and trust,” said Matt Palmer, Co-Founder of SDxCentral. “I’m incredibly excited to see SDxCentral continue growing under the InfraXmedia platform, reaching more professionals, deepening coverage, and staying true to the spirit of helping the community make informed decisions faster.”

Aligned to the Future of B2B Engagement

The acquisition responds directly to three macro shifts redefining B2B marketing and buyer behavior:

• The fragmentation of the buyer journey, with 94 percent of research happening before sales engagement.
• The decline of traditional media models, requiring signal-driven, outcome-based marketing.
• The rise of AI and first-party data, making owned audiences and behavioral insights critical for success.

InfraXmedia’s unified platform will consolidate first-party engagement data, deliver personalized content journeys, and create predictive intelligence to help buyers and sellers connect faster and more meaningfully across the digital infrastructure ecosystem.