LONDON–(BUSINESS WIRE)–Arthur D. Little (ADL)’s Blue Shift Institute today published Generative Artificial Intelligence: Towards a New Civilization? a major new report on Artificial Intelligence (AI) and Generative AI (GenAI). It demonstrates that current GenAI tools, such as ChatGPT, are just the small tip of a gigantic AI iceberg, and that this AI iceberg will heavily impact every sector. However, many executives have yet to fully grasp this revolution for business, society, and humans.
Based on extensive analysis and research with 150 international experts, the report shows that Generative AI models now consistently meet or surpass median human performance in a broadening spectrum of tasks, including language understanding, inference, and text summarization.
The report also demonstrates that applications will stretch far beyond chatbots and text generation — their most popular current forms. In fact, most corporate intellectual tasks currently done by humans are, or will be, impacted. As a result, GenAI will profoundly affect most industries, starting with obvious/standalone use cases, such as marketing content generation and customer support, progressing toward more sophisticated ones, such as financial decision-making, before finally moving to the most integrated such as industrial process automation. However, despite the scale of the transformation and the expected benefits, only around 50% of organizations have thus far made investments or hiring decisions that pursue GenAI, signaling a surprising degree of unreadiness.