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Home REAL ESTATE

Affordable hotspots lead first-time buyer price growth

Property Industry Eyeby Property Industry Eye
June 11, 2026
Reading Time: 5 mins read
in REAL ESTATE, UK&IRELAND
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Fishing boats in harbor in Bridlington

As affordability pressures continue to shape the housing market, some of Britain’s most affordable locations are recording the strongest growth in first-time buyer property prices, according to new analysis from Rightmove.

The property portal found that Bridlington in East Yorkshire and St Helens in Merseyside saw the largest annual increases in asking prices for typical first-time buyer homes, with both markets recording growth of 18% over the past year. Falkirk and Hartlepool also posted double-digit increases.

Despite the rises, all of the fastest-growing locations remain relatively affordable, with average asking prices below £170,000, highlighting continued demand for lower-priced homes.

Nationally, however, the average asking price for a typical first-time buyer property, defined as a home with up to two bedrooms, has fallen by 0.7% over the past year to £228,048.

The picture is more subdued in some higher-priced southern markets, where asking prices have declined as buyers become more price-sensitive and have a wider choice of properties available.

Rightmove’s analysis also found that St Albans remains the most expensive location for first-time buyers, with an average asking price of more than £400,000, while Middlesbrough remains the most affordable at just over £90,000.

Rightmove’s Colleen Babcock said: “Affordability continues to shape where first-time buyers are looking, and we’re seeing the strongest price growth in areas where homes remain within reach for more people. Lower-cost locations are still seeing strong interest, with competition for homes helping to hold prices up. In more expensive markets, tenants are taking a bit more time and thinking more carefully about what they can afford, which is keeping growth relatively flat.”

Top 10 first-time buyer hotspots (fastest price growth)

AreaRegionAverage PriceAverage Price YOY
Bridlington, East Riding Of YorkshireYorkshire and The Humber£167,32118%
St. Helens, MerseysideNorth West£133,10618%
Falkirk, StirlingshireScotland£118,31117%
HartlepoolNorth East£104,27612%
Dewsbury, West YorkshireYorkshire and The Humber£130,13312%
Greenock, InverclydeScotland£93,99811%
Inverness, Inverness-ShireScotland£167,00911%
Great Yarmouth, NorfolkEast of England£149,3159%
Blackburn, LancashireNorth West£116,7359%
Airdrie, LanarkshireScotland£106,4728%

 

Top 10 first-time buyer hotspots (lowest price growth)

AreaRegionAverage PriceAverage Price YOY
Exeter, DevonSouth West£201,248-20.5%
Derby, DerbyshireEast Midlands£143,043-10.2%
Goring-By-Sea, Worthing, West SussexSouth East£263,906-9.2%
Doncaster, South YorkshireYorkshire and The Humber£109,477-8.4%
Torquay, DevonSouth West£172,835-7.6%
Motherwell, LanarkshireScotland£108,458-7.3%
Southampton, HampshireSouth East£187,443-7.1%
Parkstone, Poole, DorsetSouth West£248,963-6.7%
Hove, East SussexSouth East£326,783-5.4%
Poole, DorsetSouth West£244,175-5.1%

 

Most expensive first-time buyer hotspots (outside London)

AreaRegionAverage PriceAverage Price YOY
St. Albans, HertfordshireEast of England£401,3522%
Epsom, SurreySouth East£374,3760%
Oxford, OxfordshireSouth East£367,5035%
Clifton, BristolSouth West£365,338-1%
Cambridge, CambridgeshireEast of England£351,1261%
Brentwood, EssexEast of England£347,8447%
Hertford, HertfordshireEast of England£336,6901%
Bath, SomersetSouth West£335,552-4%
Wokingham, BerkshireSouth East£332,806-1%
Hove, East SussexSouth East£326,783-5%

 

Cheapest first-time buyer hotspots (outside London)

AreaRegionAverage PriceAverage Price YOY
Middlesbrough, North YorkshireNorth East£90,929-1%
Grimsby, LincolnshireYorkshire and The Humber£92,0312%
Kilmarnock, AyrshireScotland£92,3804%
Greenock, InverclydeScotland£93,99811%
Paisley, RenfrewshireScotland£95,430-2%
Irvine, AyrshireScotland£96,7686%
Aberdeen, AberdeenshireScotland£97,0022%
Stockton-On-Tees, DurhamNorth East£97,680-2%
Birkenhead, Wirral, MerseysideNorth West£100,1792%
Burnley, LancashireNorth West£100,7340%

 

 

 

Read the orginal article: https://propertyindustryeye.com/affordable-hotspots-lead-first-time-buyer-price-growth/?utm_source=rss&utm_medium=rss&utm_campaign=affordable-hotspots-lead-first-time-buyer-price-growth

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