Stockholm’s Spiich Labs, a startup developing an agent-first AI assistant, today announced a €600k pre-Seed funding round to eliminate 8+ hours of weekly administrative work.
The round was led by Ampli Ventures, with backing from founders of Lovable, Tandem Health, Neo4j, Creandum, and OpenAI’s head of startups.
Johan Torssell, CEO and founder of Spiich, said: “I turned down Palantir to build Spiich after watching startup founders and their sales teams lose entire days to admin work that could be automated.”
The pre-Seed round fits into a wider European trend in 2025 towards automating revenue and CRM workflows with conversational or agentic AI.
Comparable activity has been recorded by Bizzy in Belgium, which secured €4 million to expand its AI Sales Agent for lead qualification and enrichment; TODAY in Denmark, which raised €1 million to automate documentation and sales-advisory tasks; and Genial in France, which attracted €1.8 million for AI agents handling sales and customer-relations.
Together these four European startups represent roughly €7 million in disclosed funding across 2025, underscoring consistent investor appetite for tools that use AI agents to streamline sales operations.
Spiich’s Sweden-based position gives it regional distinction within this cohort, and its focus on an agent-first architecture aligns with the wider move to rebuild B2B software for AI-native workflows rather than layering automation onto legacy systems.
“Sales reps should be building relationships and closing deals, not populating fields in a CRM. We built the product that we wished existed – one that works wherever the sales rep is, through simple conversation. The traction in our first four months proved the market was desperate for this, and we’re just getting started,” added Torssell.
Founded in 2025 by Johan Torssell and Dennis Hadzialic, Spiich serves customers across 5 countries with its AI sales assistant that eliminates administrative work for revenue teams.
The platform handles CRM updates, meeting preparation, and follow-ups through conversational commands – letting sales professionals focus on building relationships and closing deals, not the CRM admin they despise.
According to the company, B2B sales teams spend 65% of their time on non-selling activities – a €300 billion global drag on productivity – and Spiich gives that time back by automating what sales professionals hate most: CRM updates, meeting preparation, and follow-ups.
The company’s agent-first AI assistant reportedly eliminates 8+ hours of weekly administrative work through conversational commands
The platform integrates natively with HubSpot, Attio, and Google Workspace, allowing reps to update CRM records through text or voice commands. It automatically generates daily meeting briefs by synthesising CRM data, email threads, and company research, then drafts personalised follow-ups based on conversation context.
Emil Eifrem, Founder and CEO of Neo4j, said: “What’s interesting about Spiich is what’s underneath the hood – they’ve rebuilt sales software from first principles for AI, not just bolted it onto legacy systems. This agent-first architecture unlocks possibilities traditional CRMs simply can’t deliver.
“But the larger vision excites me most: an entire ecosystem of AI agents working across the sales workflow, sharing context seamlessly. This is the template for how B2B software should be rebuilt in the AI era.”
The funding will expand native CRM integration, enhance proactive intelligence features, and scale operations to reach 2,000 sales professionals by end of 2026. Spiich is now onboarding global customers – targeting B2B SaaS teams with 20-200 reps – to make every sales team AI-native.
Read the orginal article: https://www.eu-startups.com/2025/11/b2b-sales-lose-65-of-time-to-admin-swedens-spiich-labs-raises-e600k-to-automate-it/
