Swedish AI marketing startup Miracly has launched with a $2 million pre-seed round led by Beenext Ventures and Lotus, alongside a Swedish family office and angel investors including Creandum founder Stefan Lindeberg, Deel CEO Alex Bouaziz, 6GAI founder Thomas Ekman, Lassie CEO Hedda Baverud Olsson and Pophouse partner Parham Benisi. Miracly provides an AI-powered marketing platform that helps businesses monitor and improve their visibility across AI answer engines such as ChatGPT and Claude, while automating tasks across content, PR, social media and performance marketing. The company will use the funding to scale its platform and expand its AI-powered marketing capabilities as businesses adapt to shifting search and customer acquisition trends.
Miracly.ai is an AI-powered marketing platform that helps businesses monitor and manage their visibility across AI answer engines, including ChatGPT and Claude. The platform combines generative engine optimization (GEO) analytics with tools for content creation, public relations, social media and performance marketing. It also offers AI agents that provide tailored recommendations, automate marketing workflows and identify potential sales opportunities from customer interactions. Miracly serves businesses ranging from startups and small enterprises to international brands, with offices in Sweden and Singapore.
“We’re seeing an incredible demand for Miracly’s AI marketing platform. Companies all over the world are impacted by decreasing organic traffic from Google and increasing cost of performance marketing”, says Bjorn Bergstrom, co-founder of Miracly. “We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we’re seeing in the market. Marketing teams are becoming hybrid marketing and tech organizations and need to develop incredibly quickly to keep up with the changes. Miracly is here to guide them through this shift into an AI first era with completely customized recommendations and agentic flows.”
Miracly’s launch comes as businesses adjust to changes in how consumers and business buyers discover products and services online. The growing use of AI assistants and AI-generated search summaries is changing how brands appear in search results, while rising performance marketing costs are putting pressure on customer acquisition budgets.
The company’s platform focuses on generative engine optimization (GEO), helping marketing teams understand how AI platforms represent their brands and identify ways to improve their visibility in AI-generated answers. Rather than limiting its offering to analytics, Miracly also provides tools designed to help businesses act on those insights through automated marketing workflows.
Its AI agent, Mira, generates tailored recommendations across GEO, social media, public relations and performance marketing. The platform also includes Miracly Goals, which allows teams to track business objectives and assess how different marketing activities contribute to growth. A separate revenue recovery agent identifies potential sales opportunities in customer service chats, support tickets and social media direct messages, then helps execute follow-up actions.
“As brand owners, we kept being pitched by agencies that wanted $10,000 just to run an audit of our SEO and GEO. At best they would come up with some recommendations, but we would still have to fix everything ourselves. We figured this can’t be the best way, so we built the platform we needed instead. From audit, to ongoing monitoring and actual execution: Miracly becomes a one-stop-shop on autopilot”, says Bergstrom. “We see the same pain point for our customers: they’ve worked with expensive agencies but months later nothing has happened and nothing gets fixed. That’s exactly what Miracly is here to change.”
Before its public launch, Miracly had attracted customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix. The company says it secured these customers without spending on marketing before launch.
The $2 million pre-seed round was led by Beenext Ventures and Lotus, with participation from a Swedish family office and several individual investors. These include Stefan Lindeberg, founder of venture capital firm Creandum; Alex Bouaziz, co-founder and CEO of Deel; Thomas Ekman, founder of 6GAI and former executive at Axel Johnson, Dustin and Tele2; Hedda Baverud Olsson, founder and CEO of Lassie; and Parham Benisi, a partner at Pophouse.
Miracly plans to use the capital to expand its platform as it develops from GEO analytics and AI content generation into a broader system for marketing analysis and execution. The company operates from Sweden and Singapore, bringing together growth specialists and AI engineers.
Read the orginal article: https://arcticstartup.com/miracly-raises-2m-pre-seed/
