The private family office of the Lazaroo-Hood Group, which led the initial seed investment round in SPORTA, is proud to announce a further £5m/MYR 28.5m commitment. This brings its total investment in Sporta to £7,500,000 / MYR 43,000,000. This renewed backing underscores the growing momentum behind SPORTA’s mission: to build the new home for UK sports finance—an infrastructure that empowers clubs, athletes, and fans, while creating opportunities and aspirations for the next generation.
Ross Lazaroo-Hood, Co-Founder & CEO of the Lazaroo-Hood Group, said: “SPORTA is not just another business—it is a movement. In a short space of time, Andrew and his team have shown what can be achieved when vision meets discipline. They are building value every day, but more importantly, they are building hope. SPORTA’s mission is about giving the next generation the tools, opportunities, and dreams they deserve. Anyone who believes in the power of sport to inspire and transform lives should be standing with this movement. This is bigger than finance—it’s about legacy. I am proud to be Sporta’s Lead Founding investor.”
Andrew Smith, Co-Founder of Sporta, added: “When your lead founding investor doubles down, it’s not just a vote of confidence in the numbers—it’s a belief in the mission. At Sporta, we are fanatical about delivering on that mission because we are taking every step to succeed. We will strive to deliver what matters for the people and the next generation for their dreams and aspirations. That is why every detail matters, every partnership matters, and every step forward is a step for the movement.”
Ross Lazaroo-Hood concluded: “This is only the beginning. Sporta is challenging the status quo with a fresh approach that puts people, passion, and purpose at the centre. It’s amazing to be involved with a business that has real heart, soul and meaning – it’s so rare. I am proud to back founders who are not just building a company, but building a movement that will transform the future of sport and finance for generations to come.
Read the orginal article: https://ffnews.com/newsarticle/funding/the-lazaroo-hood-group-backs-sporta-with-an-additional-5m-myr-28-5m-investment/
