eBrands, a Helsinki-based export platform enabling international growth for consumer brands, has raised €7.5 million in its latest equity funding round, bringing its total funding raised to €50 million.
The funding round was led primarily by Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.
“At eBrands, we remove barriers to global growth,” said Robin Bade, Co-founder and CEO of eBrands. “With new U.S. tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and brick-and-mortar retail without operational bottlenecks.”
Since launching in 2020, eBrands has helped consumer brands such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion.
This latest funding will support the continued development of Apollo, eBrands’ proprietary AI-powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments.
By combining technology-driven insights with hands-on market expertise, eBrands looks to help consumer brands that want to enter new markets with confidence and sustainable growth strategies.
eBrands has developed its expertise by owning and operating 30 consumer brands, refining its model to support nearly 50 partner brands today. According to eBrands, consumer brands using their platform can enter global supply chains and connect with major marketplaces and retailers, such as Amazon, Walmart, and Target.
In total, eBrands’ sales channels reach more than 75% of consumer e-commerce spend in the U.S., Great Britain, and Europe – as per figures provided by eBrands.
Brands looking to grow internationally have traditionally faced limited options:
- Mange expansion
- Assemble a costly and complex agency network
- Rely on local distributors with little control over their sales strategy
eBrands looks to provide a new alternative through its Expansion-as-a-Service model, allowing partner brands to tailor their level of support while maintaining complete visibility into sales performance, customer behavior, and operational efficiency.
In 2024, the market expansion tool Apollo was successfully piloted with 10 partner brands, streamlining cross-border expansion between the EU, the UK, and North America.
”With Apollo, we’re making global expansion more accessible and efficient,” said Antti Moilanen, Head of the Partner Platform Business at eBrands. “Expanding to new markets often comes with high costs and logistical challenges, especially with evolving trade regulations. Our export platform simplifies the process, offering brands a faster, more transparent way to scale internationally.”
eBrands has a team of 75 people and generates over €35 million in revenue.
Read the orginal article: https://www.eu-startups.com/2025/03/ebrands-raises-e7-5-million-to-help-consumer-brands-grow-internationally-with-ai/
