Massa Group and Raw Ventures previously financed Vindome. MOST belongs to Swiss Nexxiot and Swedish family office Resona
Vindome, a French marketplace for wine investments that already attracted the resources of venture capital funds Massa Group and Raw Ventures, signed a partnership with MOST, s Swedish provider of logistic solutions for the oenological sector (see here the press release). The French company aims to modernise the supply chain of fine wines and overcome traditional barriers, creating a leaner, transparent and cost-effective supply chain. This collaboration extends beyond Europe, with strategic partnerships and logistics hubs in USA and Asia.
Ingrid Brodin (ceo of Raw Ventures) and Victoria Palatnik (director of Massa Group) created Vindome in 2019. More than 40000 users and investors in Europe, USA, the Middle East, and Asia signed up for the platform. MOST belongs to Swiss Nexxiot and Resona, a Nordic family office that financed the startup in 2014. The company has logistic hubs in the Italian regions of Piedmont, Sardinia and Trentino and in 2024 opened a subsidiary in USA as it received the necessary federal and state licences to ship wine in full compliance with regulations. In 2025, the company aims to open strategic hubs in Hong Kong, Singapore and Denmark. The proprietary technology of Vindomo and MOST allows wines producers to increase their margins while consumers can pay lower prices and track the deliveries.
The supply chain for fine wines has it peculiar complexities. Due to this reason, the low entry barriers, counterfeiting and an increasingly stricter regulation, the sector faced a slow-down with higher costs. Furthermore, the younger generations oriented their consumption habits towards more variety, cheaper prices and authenticity. Meanwhile, the catering sector faces the challenge of paying storage costs to ensure ideal ageing for fine wines. The sector is under strong pressure and needs innovation.
Brodin said: “The market for fine wines is at a crossroads. Consumers demand better service, more transparency, a wider selection and higher quality wines. Our partnership with MOST represents a step into the future, where innovation generates value for all players in the supply chain.”
