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Home GREEN

Danish sustainable food innovator completes €8M Series A round with ECBF support

Arctic Startupby Arctic Startup
September 9, 2024
Reading Time: 6 mins read
in GREEN, SCANDINAVIA&BALTICS, VENTURE CAPITAL
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REDUCED, a Copenhagen-based company specializing in upcycled food ingredients, has successfully completed a second closing of its series A funding round, bringing the total raised to €8 million. This latest round was significantly boosted by an investment from the European Circular Bioeconomy Fund (ECBF). Established in 2020 by William Anton Lauf Olsen and Emil Munck de Voss, REDUCED utilizes fermentation technology to transform food and agricultural side streams into high-quality umami flavors. The funds will support the company’s expansion efforts in the DACH region and enhance its product development, focusing on sustainability and reducing carbon emissions.

REDUCED is at the forefront of sustainable food innovation. The company specializes in converting food and agricultural side streams into premium umami flavors through advanced fermentation technology. REDUCED’s approach not only provides high-quality, versatile flavor solutions but also significantly reduces carbon emissions, cutting production-related CO2 by up to 80%.

With a focus on both the food service and ingredient industries, REDUCED has formed key partnerships with distributors and Michelin Star restaurants, underscoring its commitment to delivering exceptional, sustainable culinary ingredients. The company’s investment in state-of-the-art production facilities and collaboration with the University of Copenhagen further solidifies its role in advancing eco-friendly food technologies.

This strategic boost comes at a crucial time as REDUCED continues to expand its presence in the DACH region and beyond, reinforcing its position in the food service and ingredient sector. REDUCED has achieved notable traction in the DACH market, driven by strategic partnerships with key distributors in the food service and ingredient industries.

This includes collaborations with blending houses in the industry sector, and several high-profile Michelin Star restaurants in the food service segment, underscoring the company’s commitment to delivering high-quality, sustainable ingredients that meet the highest culinary standards.

The new investment from ECBF will significantly accelerate REDUCED’s market expansion efforts and further develop its innovative product range.

Since its founding in 2020 by William Anton Lauf Olsen and Emil Munck de Voss, REDUCED has led the way in using proprietary fermentation technology to transform upcycled side streams from the food and agriculture sectors into premium umami flavours. The company has invested in state-of-the-art production facilities in Copenhagen’s North Harbour and works closely with the University of Copenhagen to refine its processes.

REDUCED’s products are distinguished by their complex, full flavours and versatile applications, catering to a wide array of needs in both the food service and ingredient industries. This approach not only lowers production costs but also cuts CO2 emissions by up to 80% compared to traditional savoury ingredients.

Emil Munck de Voss, Co-Founder & CEO of REDUCED, commented on the new funding: “We are excited to welcome EBCF as our new shareholder in REDUCED. ECBF’s deep commitment to circularity, sustainability and technology aligns perfectly with our mission to elevate the flavour potential of upcycled side streams by creating high quality food ingredients. With ECBF’s strong presence in Germany, we are well-positioned to boost our efforts in the DACH region. This partnership will be instrumental in expanding our presence across the food service and ingredient sectors, and we eagerly anticipate the opportunities it will create for further growth and innovation.”


Mathias Brink Lorenz, Investment Director at ECBF commented; “REDUCED is at the forefront of developing sustainable and clean label savoury ingredients with a best-in-class flavour profile. The exciting combination of upcycled side streams and fermentation technology is a great example of what circular bioeconomy is all about. We are excited to join REDUCED as investor and believe that our strong corporate network and LP base will be of great value add to their growth journey ahead.”

Click to read more funding news.

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Read the orginal article: https://arcticstartup.com/reduced-raises-e8m-series-a/

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