Userled, an AI-powered startup transforming how B2B companies create and manage personalised marketing campaigns at scale, has raised €4.6 million in a pre-seed funding round led by LocalGlobe, with participation from Dig Ventures. The company said that this funding will be used to continue hiring top talent and build the best martech products on the market.
The funding also included participation from prominent business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski and Celonis DACH GM Remy Lazarovici.
Founded in 2023 by serial entrepreneurs CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns in seconds, not weeks. Customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta and more. Also, because Userled integrates with existing CRM systems and major IP reveal providers, they can track engagement, end-to-end journeys and conversion in real-time.
Yann Sarfati, Co-Founder and CEO of Userled, said: “Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalised marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape.”
According to its founders, the platform is able to do this without the need for third-party cookies. Userled has built a Cookieless Fingerprinting and Identity Layer that enables a full view of their behaviour at the account and contact level, all while being fully GDPR and CCPA-compliant. This will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into 2025. Userled has already helped firms like Wayflyer, Deel, Onfido, Encord and Elastic to drive higher conversions and strengthen their pipelines.
Mish Mashkautsan, Partner at LocalGlobe, added: “Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days.”
Read the orginal article: https://www.eu-startups.com/2024/08/london-based-userled-gets-e4-6-million-to-automate-the-creation-of-branded-marketing-campaigns-in-seconds/
