Scale Capital, a venture fund that specialises in supporting companies aspiring to establish a strong presence in the United States, announced that it has invested €1.3M in Danish software company Players 1st.
The investment comes from Scale Capital Fund III, a €54M fund dedicated to Nordic and German B2B tech startups at Seed and Series A.
Morten Bisgaard, CEO of Players 1st, says, “With fresh capital and new American partnerships, we are well equipped to make a real difference globally. It is important to emphasise that golfers are a target group with a very high purchase power, and we will continue to focus on innovation, quality, and a first-class experience for golfers all over the world.”
Players 1st: By golfer for golfer
Players 1st is a digital platform created by golfers for golf clubs. The platform includes a questionnaire that enables clubs to collect feedback from their members, helping them identify areas for improvement.
The goal is to make members more satisfied with their association with the individual clubs so that they stay with them for longer.
Currently, the company works with over 2,000 golf clubs globally, including leading golf clubs in the US. Players 1st says around ten million surveys have been sent through the platform.
The investor
Scale Capital is a Danish early-stage technology investor that invests in digitisation and disruptive technologies in Enterprise Software and Deep Tech. The VC focuses on B2B technology companies in the Nordics and Germany at Seed and Series A, and typically invests €1-3M.
Lars Jensen, co-founder and partner in Scale Capital, says, “We believe that we can help the company develop into a major international player in the world of golf. We see ourselves as the natural partner, and we look forward to lifting Players 1st to new heights in the United States.”
Read the orginal article: https://siliconcanals.com/news/startups/scale-capital-backs-players-1st/
