Italy’s ShopFully Group, the leading digital platform helping over 13 million users worldwide when getting ready to go shopping in their neighborhood. obtained a 10 million euros financement by Highland Capital Partners Europe, the same venture capital fund that in Italy controls Privalia and Photobox,
Born in Italy in 2010 with the brand DoveConviene, the startup has been growing quite fast in the last few years raising a total of about 20 million euros from business angels and venture capital funds.
Actually last December DoveConviene obtained 5.2 million euros from 360 Capital Partners amd Merfin Capital Partners funds after having cashed in 3.5 million euros from Principia sgr in April 2013.
Founded in Cagliari (Sardinia) by the two ceo Alessandro Palmieri and Stefano Portu, Dove Conviene is an online platform containing a variety of information including details about promotions, new products, shops, opening times and contacts of the main retailers and brands in each shopping category, geolocated in one place and easily accessible to users.
The platform is used by more than 7 million Italian users and by more than 6 million users from the rest of the world as the company operates in Mexico, Brasil, Spain, United States and Indonesia with the brands Shopfully, DondeloCompro, AondeConvem and DimanaBelanja.
The new cash will be used to enlarge actitivy in a total of ten countries by the end of 2016. Anthony Zappalà, a partner of Highland Capital Partners Europe, will join the board of directors.
Gattai, Minoli, Agostinelli &Partner advised Highland Europe on the legal issues, while DoveConviene and its old shareholders have been advised by Bonelli Erede and RCC law firms.