Fresh People, a Valencia-based technology company specialised in leadership and team management, has closed a €2.6 million round to accelerate the launch of Booster, a new AI-powered leadership system and prepare its international expansion.
The round was led by Inveready, with participation from Archipiélago Next, Successful Fund, Paloma Tejada, a former BBVA executive, among others. The round was also joined by entrepreneurs from Spain and Mexico, a market where the company is preparing to expand.
“Managing people should not be an administrative burden, but today it is. Managers have to handle more teams and meet more ambitious goals with less room to manoeuvre. Booster is built to remove that friction, so that technology stops being a mere data repository and becomes a proactive copilot. The objective is clear: to scale talent management by ensuring that every manager’s action translates into success for their team and growth for the company”, says José J. Burgos, CEO of Fresh People.
Founded in 2020, Fresh People states that it combines AI and leadership to scale business growth from a people-centric approach. It claims that it helps companies grow from within: empowering their leaders, connecting people with goals, and making talent management a real business impact.
According to the company, leading well remains one of the great challenges of modern companies, and Fresh People notes that it has developed a solution that is capable of closing the distance between the strategy defined by management and what happens in the day-to-day reality of teams.
Its modus operandi includes applying proven leadership, strategy, and change methodologies that enable real and sustainable organisational transformation, and using its AI-native platform that adapts to each user and supports better, data-informed decision-making.
It points out that its flexible technology is designed to address multiple business challenges, including leadership development, performance management, team effectiveness, and cultural transformation. It also claims to ensure every project integrates an action plan, learning initiatives, and support from its customer success team to ensure measurable results.
Booster, the company’s new AI-driven leadership system, aims to serve as a strategic copilot for managers every day. It assists them in decision-making, enhances team dynamics, and converts strategies into tangible actions that influence business outcomes. The Spanish startup highlighted that Booster has been adopted by over 2,000 managers.
“While traditional software is limited to automating administrative tasks, Booster has been built as the first AI Native solution designed to remove the mental load of leadership. It integrates proactively into the tools that managers already use day to day to help them set goals and give feedback organically, enabling them to unlock talent and results without adding new tasks to their workload,” Fresh People mentioned in the press release.
Its notable clients include Acciona, LaLiga and Kave Home. The startup reports that in the first years, the results have been substantial: integrating AI into business goal setting has boosted the achievement of individual and team goals by more than 45%, and has also helped reduce talent attrition by 23%.
“This new investment reflects our confidence in teams pursuing disruptive projects in high-value segments, such as how managers and executives lead their teams. Through Booster’s AI, Fresh People combines its experience and know-how in team management with the need to close a gap between corporate strategy and talent execution in many large companies,” said Aniol Brosa, Partner at Inveready.
With this funding round, Fresh People begins its definitive transition to Booster. This new stage takes shape through the company’s new digital ecosystem at booster.team, where it will centralise all its operations and value proposition.
Read the orginal article: https://www.eu-startups.com/2026/05/valencia-based-fresh-people-raises-e2-6-million-to-scale-booster-its-ai-leadership-copilot/
