Stockholm-based Nordic Knots, a design-led e-commerce brand specialising in rugs and home textiles, has secured approximately €86 million ($100 million) in fresh funding to accelerate its international expansion – valuing the company at €1.9 billion ($2.2 billion).
The investment is led by US-based Imaginary Ventures, with participation from Swedish investment firm Creades, which is contributing €9.6 million (SEK 105 million), alongside Iris Ventures and angel investor Lauren Santo Domingo.
“We see more flagship stores in other key cities […] You can probably guess them from a fashion point of view, where we want to be. It’s important to us to be able to show more people the world of Nordic Knots in a physical expression […] We really like the idea that we can open up doors that let people experience the brand in real life,” says Fabian Berglund, CEO and Co-founder of Nordic Knots.
EU-Startups’ 2025–2026 coverage suggests that Nordic Knots sits in a relatively thinly covered part of the home category, with more funding activity reported in adjacent home, interiors, renovation, and home-services businesses than in direct rugs or home-textiles peers.
The closest match by geography is Studio555, a Stockholm-based startup that raised €4 million for an app merging interior design with gaming, making it notable as both a same-country and same-city comparison. Other adjacent rounds include Lisbon-based OSCAR, which raised €6 million to expand its home services platform; Berlin-based dsb (Deutsche Sanierungsberatung), which secured €3.6 million to streamline residential renovation; Berlin-based Enter, which raised more than €20 million for energy-efficiency upgrades in residential property; Berlin-based WALLROUND, which secured €4.2 million to digitise renovation planning; and Madrid-based Webel, which raised €4.3 million to expand its home services marketplace across Europe.
Together, these comparable rounds amount to over €42 million, and when Nordic Knots’ new €86 million raise is added, the combined total reaches roughly €128 million.
Against that backdrop, Nordic Knots’ funding stands out as substantially larger than the rounds in adjacent home-related categories during 2025 and 2026.
“It is important for us to find the right partners for the next chapter in our global growth journey,” adds Fabian.
Founded in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund, the startup emerged from a transatlantic perspective, with the founding team initially working in the United States. This early exposure shaped its strategy, with a strong focus on the US e-commerce market from the outset. The founders identified an opportunity within the home furnishings space, particularly as consumer behaviour shifted towards purchasing larger interior items such as rugs online.
Nordic Knots has positioned itself as a design-forward brand, blending Scandinavian aesthetics with broader fashion influences. Its products are developed in its Stockholm atelier and handwoven in India.
The company also partners with the GoodWeave initiative, aiming to ensure fair working conditions and eliminate child labour within its supply chain.
In its most recent reported financial year, Nordic Knots recorded turnover of €34 million (SEK 377 million) with a profit of €6.9 million (SEK 75 million). According to more recent figures shared by investors, revenue has increased to €61 million (SEK 670 million) over the past twelve months, with an EBIT margin of 20%.
The company has also reported strong year-on-year momentum, with sales growing by 85% in 2025 compared to 2024.
“We are incredibly impressed by Nordic Knots and the founders’ progress since the start, particularly regarding the combination of winning design, strong customer focus and profitable growth,” says John Hedberg, CEO of Creades.
Beyond rugs, Nordic Knots has begun expanding its product offering, launching a home textiles collection in 2025 as part of a broader strategy to evolve into a comprehensive interiors brand. The company is targeting revenues exceeding €86 million ($100 million) in 2026, as it continues to scale internationally.
Retail expansion is also a key component of its growth strategy. While the business has primarily operated as a digital-first brand, it is increasingly investing in physical retail experiences.
Following the opening of a store in New York City, Nordic Knots plans to launch a new location in Los Angeles in June, with further flagship stores anticipated in other major global cities.
The new capital will support retail expansion (particularly in the US, which remains its largest market), product development, and further strengthening of its brand positioning within the competitive home interiors segment.
Read the orginal article: https://www.eu-startups.com/2026/03/swedish-rug-brand-nordic-knots-valued-at-e1-9-billion-after-new-e86-million-investment/
