Wikifarmer, an Athens-based B2B AgTech startup using AI to connect food businesses directly with producers, has raised €7.1 million ($7.7 million) to drive global expansion.
The round was co-led by Brighteye Ventures and Piraeus Bank, with participation from existing investors Point Nine Capital and Metavallon VC. The investment brings total funding to approximately €15.6 million ($18 million).
Ilias Sousis, co-founder and CEO of Wikifarmer, said, “We are not just matching buyers and sellers – we are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity, and outdated processes. This round allows us to take our model global. By expanding into Latin America and Africa, we are bringing high-quality produce to the global market at fair prices. Our partnership with Piraeus Bank and the launch of FarmClick represent a shift in how agriculture is financed and operated, moving the entire industry from analogue to digital.
“Artificial intelligence is going to transform agricultural supply chains faster than most people expect. Today, a buyer in London searching for olive oil has to rely on brokers, trade shows, and phone calls. We’re building a world where AI removes the friction, opacity, and inefficiency that have defined agricultural trade for centuries – and both sides of every transaction benefit. We intend to lead that transformation.”
Founded in 2017 by Sousis and Petros Sagos, Wikifarmer operates an AI-driven transactional marketplace for agricultural products, offers a free knowledge library in 17 languages, the Wikifarmer Academy, and provides pricing intelligence tools.
The company states that the global agrifood industry produces over €6.9 trillion($8 trillion) each year, employs more people than any other industry worldwide, and is still among the least digitised sectors. Wikifarmer states that less than 1% of B2B agricultural deals are conducted online. While farmers generate the majority of value in the supply chain, they usually only earn 10 to 20% of the final price, with the remaining share swallowed by various intermediaries. Cross-border trade continues to rely on phone calls, brokers, and fragmented logistics, often taking 45 days or longer to finalise transactions.
The Greek startup claims to address this by empowering farmers by offering them education and direct access to commercial markets. Wikifarmer is now evolving from the “Wikipedia of Farming” (a free agricultural knowledge library used by over 12 million visitors in 17 languages) into the operating system for agricultural trade: a platform that manages the entire lifecycle of B2B transactions, from price discovery and negotiation to quality verification, logistics, payments, and financing.
The company states that its “from learning to earning” model enables farmers accessing the knowledge library to participate in the marketplace, establishing a trust-based relationship with producers over simple transactions.
It aims to become the “operating system for agricultural trade” by providing a data, intelligence, and transaction layer for global agricultural commerce. According to Wikifarmer, while traditional platforms focus on digitising the storefront, its platform is designed to support the digitising of the entire trade, including pricing, negotiation, quality assurance, logistics, payments, and financing, all enhanced by AI.
The company is deploying artificial intelligence across its platform, including price intelligence and market forecasting to analyse commodity data, seasonal patterns, and supply signals and generate pricing benchmarks and forecasts; buyer-supplier matching to connect buyer requirements with verified producers based on specifications, quality history, certifications, and pricing, and to reduce inquiry-to-quote times from days to minutes; and automated transaction management to support RFQ workflows, offer comparison, documentation, credit risk assessment, and end-to-end trade execution.
Piraeus Bank and Wikifarmer have FarmClick, a joint venture that will build and operate a digital marketplace for agricultural inputs and farm services in Greece. Piraeus Bank serves the vast majority of the country’s farming community, and through FarmClick will provide “capital-as-capability” by extending financial and operational resources to producers who previously lacked access.
“Our partnership with Wikifarmer is a strategic step toward the digital transformation of the agricultural sector. Through FarmClick, we are combining our financial expertise with Wikifarmer’s technological capabilities to offer producers and suppliers modern tools that enhance their competitiveness and sustainability,” said George Karamousalis, Chief Transformation Officer at Piraeus Bank.
With the new capital, the company intends to expand the AI-powered trading platform. The largest portion will support the ongoing development and deployment of Wikifarmer’s AI functions, including price intelligence and automated matching to transaction management and trade finance.
It will also expand into new producer territories by establishing supply-side networks in Latin America and Africa. Wikifarmer states that this expansion complements its Mediterranean and European base, including its operations through the Sevilla, Spain office, which serves as the hub for Western European buyer relationships and Spanish agricultural cooperatives and producers across categories such as olive oil, citrus, and fresh produce. The company also maintains operations in the UK, Italy, Poland, and Greece.
The capital will also be deployed towards launching and scaling FarmClick. The joint venture will go live in Greece in 2026.
Wikifarmer has teams in Athens and Sevilla, supporting buyers and producers across Spain, the Mediterranean, and over 45 countries globally. Its platform handles more than trade, enabling transactions of olive oil, dried fruits, nuts, olives, spices, and fresh or frozen produce between Mediterranean producers and buyers in Europe and the Middle East. In 2023, the company raised €5 million in a funding round led by Point Nine.
Read the orginal article: https://www.eu-startups.com/2026/03/wikifarmer-raises-e7-1-million-to-evolve-from-wikipedia-of-farming-into-an-operating-system-for-agricultural-trade/
