Albanian-Finnish startup Bliss has secured €233K in angel funding to develop its “culturally intelligent” AI for therapy, a move that underscores the growing focus on personalized, context-aware mental health solutions. The round is led by Keiretsu Forum, FinestLove VC, and Plug and Play, combining angel investment with non-dilutive grants. Bliss leverages licensed therapists across 10+ countries, pairing them with AI-powered cultural and linguistic matching, and is now building therapist-trained digital companions that replicate a clinician’s style and approach. The funding will fuel the launch of these AI companions, expand into diaspora markets like the U.S., scale B2B partnerships with multinational employers, and strengthen clinical oversight and AI governance.
Bliss aims to address a gap in global mental health care: most digital therapy tools ignore cultural context. The platform pairs licensed therapists across 10+ countries with AI that can match users based on language and cultural background. Its next step is launching therapist-trained digital companions—AI extensions trained to mirror a clinician’s style, tone, and approach.
“We’re not building another chatbot,” said founder Jona Doda, a London School of Economics alumna and former growth leader across fintech and proptech startups in Europe. “We’re building AI that understands the cultural layer of mental health, because that’s where most systems fail.”
With the new funding, Bliss plans to roll out its AI companions, expand into U.S. and other diaspora markets, grow B2B partnerships, and strengthen clinical oversight frameworks. The startup has already attracted corporate clients like Raiffeisen Bank and We Love Mondays and onboarded over 50 licensed therapists.
By focusing on culturally attuned, supervised AI rather than generic chatbots, Bliss hopes to redefine digital mental health care for global and multicultural communities.
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Read the orginal article: https://arcticstartup.com/bliss-raises-e233k/
