Copenhagen-based business and IT consulting company emagine, today announced that it has completed its acquisition of Waada The Movement, a Netherlands-based consultancy specialising in business transformation, data and software development.
Earlier this year, in January, emagine announced that it had entered into an agreement to acquire the Dutch company.
“Our clients are investing heavily in transformation, and they expect to see results. They want fewer handoffs, clearer accountability, and faster movement from strategy to live solutions and improved outcomes. This transaction strengthens how we execute complex programs with discipline and impact. It reinforces a model defined by seniority across our teams, close client partnership, and disciplined delivery at scale,” said Anders Gratte, CEO of emagine.
Founded in 1989, emagine is one of Europe’s leading high-end business and IT consulting firms. The company offers consulting services to organisations in all major industries through its own consultants and a community of experts. It is headquartered in Copenhagen, Denmark, with offices across France, Germany, Ireland, the Netherlands, Norway, Poland, Portugal, Romania, Sweden, the UK, the UAE and India. emagine is owned by Nordic private equity firm Axcel and a group of senior executives and board members.
Founded in 2004 and based in Delft, Waada employs more than 400 professionals and partners with enterprise organisations to deliver large-scale, high-impact digital transformation initiatives, including AI adoption, data and software engineering.
Waada operates through two distinct brands: Prowareness, a senior-led transformation advisory firm, and DevOn, a premium engineering and technology delivery organisation. This transaction fully integrates both capabilities into emagine’s unified global operational model.
“Joining emagine is an important milestone for our teams and our clients. As part of a larger international network, we can bring our advisory and engineering expertise to a broader set of complex, global programs. Our customers will benefit from greater scale, deeper coordination, and the ability to execute with the same discipline and high standards,” said Vikram Kapoor, CEO of Waada.
Waada is expected to contribute approximately €40 million in annual revenue, adding further scale to emagine’s global business. Currently, emagine reports serving over 500 enterprise clients globally, with approximately 5,000 consultants on active assignments across 13 countries and a professional network of over 500,000 specialists worldwide.
“The acquisition reinforces emagine’s focus on complex, large-scale transformation programs where strategic direction and technical execution must operate seamlessly. It comes at a time when enterprises are placing greater emphasis on execution speed, accountability, and measurable outcomes,” emagine mentioned in the press release.
Following integration, emagine triples its engineering capacity in India while maintaining its practitioner-led approach. Clients work directly with experienced professionals across advisory and delivery functions, supported by a globally integrated operating framework.
Read the orginal article: https://www.eu-startups.com/2026/03/exclusive-emagine-completes-acquisition-of-dutch-consultancy-waada-the-movement-adding-e40-million-in-annual-revenue/
