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Home COUNTRY BENELUX

Digital Finance Files by RIV – File #4 – Bitcoin Treasuries: Between Hedges, Diversification, and Branding

Stefania Peveraroby Stefania Peveraro
March 9, 2026
Reading Time: 4 mins read
in BENELUX, DACH, FINTECH, FRANCE, IBERIA, ITALY, SCANDINAVIA&BALTICS, UK&IRELAND
Digital Finance Files by RIV – File #3 – What’s Really Needed for the Token Market to Work?
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Guido Rocco (RIV Technologies) analyzes the phenomenon of corporate Bitcoin reserves: from strategic rationales to market, custody, and regulatory risks..

Translation of an article published in BeBeez Magazine no. 39 of February 28th, 2026

by Stefania Peveraro

So-called Bitcoin Treasuries, corporate capital reserves held in Bitcoin, are becoming an increasingly relevant phenomenon, especially in the United States, with cases involving large corporations and financial institutions with billion-dollar exposures. In the fourth episode of BeBeez Live‘s Digital Finance Files series, Guido Rocco, COO of RIV Technologies, connected from Dubai to BeBeez Web TV, explained what Bitcoin Treasuries are, the reasons driving companies to adopt them, and the risks they entail, also illustrating RIV’s position on this trend.

Click here to see the video interview to Guido Rocco

Question. Guido, after discussing DeFi, stablecoins, and tokens, today we’re tackling the topic of Bitcoin Treasuries. What exactly are they?Answer. Bitcoin Treasuries are, very simply, corporate capital reserves held in Bitcoin. This means a company decides not to hold part of its assets in cash or cash equivalents, but to purchase Bitcoin and hold them on its balance sheet. It’s therefore an alternative to holding its treasury in cash or cash equivalents.

Q. We’re seeing many companies, especially American ones, adopt this model. There’s been a lot of talk about Tesla, for example. But it’s not just companies adopting this strategy; family offices and other individuals are also adopting it. What are the reasons behind this choice?
A. In my opinion, there are three main reasons. The first is to hedge against inflation and currency devaluation. Many companies perceive Bitcoin as a safe haven, a bit like gold, and prefer to hold part of their assets in Bitcoin rather than cash. Obviously, this choice presupposes a very positive and long-term vision of Bitcoin. The second reason is portfolio diversification. Companies don’t necessarily put everything in Bitcoin, but rather a percentage of their assets, as a diversification tool. The third point is branding and strategic positioning: companies that hold Bitcoin are perceived as more innovative. Furthermore, many investors buy shares of companies that hold Bitcoin Treasuries to gain indirect exposure to Bitcoin. Knowing this, some companies also use this strategy for marketing and financial positioning purposes.

Q. How do you fit into this logic with RIV Capital and the hedge fund you use as a reserve for your coin?
A.
We don’t have a true Bitcoin Treasury in the traditional sense. We propose a different model. Our coin has collateral reserves invested in a mixed portfolio: traditional finance assets and decentralized finance assets. Within the DeFi component, we also have a percentage in Bitcoin. So yes, we have exposure to Bitcoin, but we don’t do it for branding or as an inflation hedge. It’s part of our overall market and reserve management strategy.

Q. Let’s talk about risks. What are the main risks of holding a reserve of this type?
A.
There are several risks to consider. The first is market risk. Bitcoin is a volatile asset, with sometimes very violent fluctuations. This is an objective risk that must be taken into account. The second is custody risk. Where and how is Bitcoin stored? The main risk is the loss of the private keys of the wallets holding it. Then there is regulatory risk: regulations could be introduced that directly impact Bitcoin trading or the holding of cryptocurrency reserves. These are, in my opinion, the main risks.

Q. And how can they be mitigated?
A.
Each risk requires a specific mitigation strategy. Regarding custody risk, it is essential to rely on institutional custodians and, if possible, take out insurance to cover the value held in Bitcoin. Regarding volatility, the advice is not to hold all of your company’s assets in Bitcoin, but only a percentage. Diversification is the primary tool for mitigating market risk. On the regulatory front, it is essential to stay up-to-date on constantly evolving legislation and always operate in full compliance with current regulations.

Read here the previous issues of Digital Finance Files by RIV:

Digital Finance Files series by RIV – File #1 –
DeFi, the silent revolution changing the DNA of traditional finance


Digital Finance Files series by RIV – File #2 –
Stablecoins, reserves, and new finance: how RIV Technologies is building trust in tokens

Digital Finance Files series by RIV – File #3–
What’s Really Needed for the Token Market to Work?What’s Really Needed for the Token Market to Work?

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Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

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June 6, 2023

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