The latest industry survey highlights how high-performing estate agents differ from the wider market in marketing investment. The latest Voice of the Agent report, based on 495 responses from UK estate and letting agents, found that the average firm spends 6.8% of income on marketing beyond property portals. Among Growth Agents—those that expanded in 2025 and are forecast to grow in 2026—this rises to 11.9%, nearly double the average.
The gap is not limited to averages. Around 29% of agents report spending nothing on marketing outside portals, while all Growth Agents invest in proactive marketing, typically allocating between 6% and 20% of their income. The findings suggest that consistent marketing investment is linked to growth, rather than relying solely on portal listings.
While portals remain key for capturing active buyers and tenants, the report shows that property is rarely top of mind for consumers. Marketing beyond portals helps agents maintain visibility with potential sellers and landlords well before they decide to move.
Read the orginal article: https://propertyindustryeye.com/ambitious-agents-look-beyond-portals-for-marketing-edge/?utm_source=rss&utm_medium=rss&utm_campaign=ambitious-agents-look-beyond-portals-for-marketing-edge
