Zoopla reported a 30 per cent year-on-year increase in valuation leads to agents in January, reaching its highest monthly total to date.
The property portal attributed the rise to higher homeowner engagement and recent marketing activity aimed at encouraging sellers to request valuations.
Zoopla said valuation leads increased across all regions, with above-average growth recorded in Scotland, the East of England, the South East, South West and North West.
The company also pointed to survey data suggesting around one in five consumers expect to buy a home within the next two years, which it said indicates continued demand in the market.
Chart 1: Two in five consumers ‘watching’ or ‘in market to buy’
Richard Hayes, chief operating officer at Zoopla, said: “Zoopla’s record month for valuation leads in January is a strong signal of the progress we’ve delivered in becoming a true partner to agents, delivering high-quality leads that helps them grow their business.
“Our ongoing investment in national marketing and ongoing product innovation shows we are committed to driving a tangible return on investment through high-quality homeowners, market-leading products, and our unique data insights that give agents more choice in how they grow with Zoopla.”
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