Manchester-based startup Voxelo has secured €346k (£300k) in the first close of its pre-Seed round, as it brings a faster, more accessible 3D & AI product content studio to market. The round remains open, with limited allocation available for strategic investors.
Voxelo is supported by Andy Gray, former Director at eBay and co-founder of NFT marketplace KnownOrigin. Gray joins founders Vladimir Mulhem (CEO), Ben McKay (COO) and Roman Bromidge (CTO) to support the company through its next phase of growth as it progresses toward the final close of its pre-Seed round.
“All of this starts from capturing a 3D digital twin with a short video,” said Vladimir Mulhem, CEO of Voxelo. “Our belief is simple: better product content builds buyer confidence – and buyer confidence drives conversion in e-commerce.”
Voxelo’s pre-Seed first close sits within a broader pattern of European funding activity in AI- and 3D-driven digital commerce and content technologies during 2025.
In March 2025, Italy-based Covision Media raised €5 million to scale its automated production of reality-grade 3D models and advance AI-powered 3D tools for large product catalogues, positioning itself at the enterprise end of digital twin creation for brands and platforms. A few months later, London-based SpAItial secured €11.4 million in Seed funding to develop AI systems capable of understanding and generating complex 3D environments, with applications spanning digital twins, gaming and simulation.
Alongside these larger 3D-focused rounds, further continued early-stage investment was seen in AI tools supporting e-commerce operations, rather than content creation directly.
Prague-based DeepScout raised €600k to optimise pricing and assortment decisions for online retailers using AI, while Vienna-based Minimist closed a €350k pre-Seed round to improve workflows for second-hand sellers through machine learning.
Against this backdrop, Voxelo’s pre-Seed raise represents a smaller but more narrowly focused bet on 3D and AI-enabled product content for e-commerce teams, contributing to an estimated €17.7 million in disclosed 2025 funding across adjacent European AI, 3D and e-commerce technology startups.
Co-founder and COO, Ben McKay added: “We’ve built Voxelo in lockstep with our end-users, and what’s clear is that product content creation remains too hard, too costly and too creatively limited when budgets are tight – which they almost always are. When ecommerce and content teams lean on AI tools today, they often encounter hallucinations and content constrained to 2D. Our approach is different.”
Founded in 2025, Voxelo enables retailers and brands to generate high-quality 3D, AR, product imagery and lifestyle content – all from a single uploaded video.
The founding team brings over 50 years of combined experience across ecommerce, AI, and creative tech: Vladimir Mulhem, CEO and former founder of Creative Content Works; Ben McKay, COO and ex-WPP agency, product and consultancy leader; Roman Bromidge, CTO and former co-founder of Kaedim, a 3D AI startup.
At the heart of the platform is UG3D (User Generated 3D) – Voxelo’s proprietary technology that turns a product video into a production-ready digital twin in approximately two hours.
That digital twin becomes the foundation for a wide range of content, including:
- Ultra-realistic interactive 3D
- Augmented Reality (AR) “place-in-space” experiences
- Annotated 3D for product education
- Studio-quality product visuals (beta)
- Lifestyle imagery for campaigns and PDPs (beta)
Roman Bromidge, co-founder and CTO says: “Advanced 3D shouldn’t feel intimidating. We’ve focused on making the experience simple, consistent and reliable, so teams can focus on merchandising and storytelling rather than production complexity.”
With traditional content production pipelines costly, fragmented and slow, Voxelo says that they offer a single, intuitive, low-cost platform designed for non-technical e-commerce teams to scale content creation across multiple formats.
Voxelo is already working with early customers including Cosatto and British Attire, and has received support from Innovate UK, Turing Innovation Catalyst, Exchange Accelerator, and Venture Forward.
“Voxelo makes it easy to capture a digital twin, removing the friction from diverse product content creation,” Ben continued. “With a richer understanding of the product, Voxelo can create new 3D, AR and AI-powered product experiences that build buyer confidence and drive conversion.”
To mark the release of version 2.0, Voxelo is offering 10,000 free credits – equivalent to 10 3D digital twins and AR experiences – and invites people to join its AI beta programme.
Andy Gray, Advisor and Investor shares: “Product experience in e-commerce is ripe for disruption. Consumers deserve more than a carousel of flat images. When I first interacted with Voxelo’s user-generated 3D models, it was a lightbulb moment – and I think we’re just at the beginning of what this technology can unlock.”
Read the orginal article: https://www.eu-startups.com/2026/01/video-to-3d-product-content-platform-voxelo-secures-e346k-pre-seed-first-close/
