Continued improvements in affordability helped sustain first-time buyer activity throughout 2025, although the picture remains uneven across the country and the workforce, the latest Nationwide Housing Affordability Report has revealed.
Affordability pressures are greatest for those working in sales and customer service roles, while buyers in managerial and professional occupations face fewer constraints.
Regionally, first-time buyers continue to feel the greatest strain in London and the South of England, whereas the North and Scotland remain the most affordable markets.
Despite these improvements, the challenge of saving for a deposit persists, with a typical 10% deposit on a first-time buyer home standing at around £23,000—equivalent to almost six years of saving.
Andrew Harvey, Nationwide’s senior economist, said: “With price growth well below the rate of earnings growth and a steady decline in mortgage rates, affordability constraints have eased somewhat over the past year, helping to underpin buyer demand.
“Indeed, the first-time buyer share of house purchase activity was above the long run average, supported by easier credit availability, with the share of high loan-to-value lending (i.e. with a deposit of 15% or less) reaching its highest level for over a decade. First-time buyer activity over the last year was around 20% higher than 2024 levels.
“Our main affordability benchmark shows that a prospective buyer earning the average UK income and buying a typical first-time buyer property with a 20% deposit would have a monthly mortgage payment equivalent to 32% of their take-home pay – slightly above the long-run average of 30% and well below the recent high of 48% recorded in 1989.
According to Nationwide, there has also been an improvement in the first-time buyer (FTB) house price to earnings ratio (HPER) to 4.7. This is a continuation of the trend seen over recent years, with the ratio now slightly below its 20-year average. Consequently, this suggests it is a little easier for prospective buyers to save for a deposit, although it is still particularly challenging for those in the private rented sector, given rental increases in recent years.
Indeed, a 10% deposit on a typical UK first-time buyer property is around £23,000. Even based on saving 10% of average net pay (c. £320) per month it would take a prospective buyer nearly six years to accumulate this. However, the level of deposit required also varies considerably by region, reflecting differences in average house prices. For example, a 10% deposit in London is over three times larger than the equivalent in the North (as illustrated below). It would also take a Londoner nine years to save for their deposit versus around four years for someone buying in the North, based on saving 10% of their average net pay.
Consequently, a significant proportion of first-time buyers still have to draw on help from friends and family to raise a deposit. In 2024/25, over a third of first-time buyers had some assistance raising a deposit, either in the form of a gift or loan from family or friends, or through an inheritance.
“Looking ahead, we expect housing market activity to strengthen a little further as affordability continues to improve gradually via income growth outpacing house price growth and a further modest decline in interest rates,” Harvey continued.
Considerable variation in affordability across different occupational groups
Nationwide also explored how affordability varies for people in different professions. Perhaps unsurprisingly, mortgage payments relative to take-home pay remain lowest for those in managerial and professional roles, where average earnings tend to be higher (see chart below).
All occupations have seen an improvement in affordability since 2024, with the biggest improvement being for those working in caring, leisure and other service occupations, which have seen higher earnings growth.
Note that these are benchmark measures, which use the average earnings in each occupational group and the UK typical first-time buyer property price. In practice, those in higher paid occupations are more likely to purchase more expensive properties.
Affordability is most challenging for those working in sales and customer service roles and for those classified as ‘elementary occupations’, which include construction and manufacturing labourers, cleaners and couriers. In these groups, typical mortgage payments would represent around 50% of average take-home pay.
The differences in affordability reflect the divergence in earnings by occupational group. For example, managers, directors and senior officials typically take home around twice as much per year than those working in administrative and secretarial roles.
How does the affordability picture vary across regions?
All parts of the UK, with the exception of Northern Ireland, have seen a continued improvement in affordability over the past year when looking at the costs of servicing the typical mortgage as a share of take-home pay.
Harvey explained: “Northern Ireland saw a deterioration in affordability due to the strong house price growth experienced over the past year. And, while mortgage payments as a share of take-home pay are a little lower than the UK average, they are now noticeably above the long-run average in the region.
“For the second year running, London saw the largest improvement in affordability, reflecting relatively weak house price growth in 2025, solid earnings growth and lower interest rates. Nevertheless, the capital remains the least affordable region by a significant margin (see chart above). Affordability pressures remain pronounced in the South of England, whilst in the North, Yorkshire & The Humber and Scotland, mortgage payments as a share of take-home pay are actually slightly below their long-run average.
“Most regions have seen a slight improvement in their house price to earnings ratios relative to a year ago, with London continuing to have the highest house price to earnings ratio at 7.5 and Scotland the lowest at 2.9.
“These regional variations in affordability have led to some stark differences emerging between those who would like to buy and those that can do so. To explore this further, we looked at how the mean earnings for actual first-time buyers compared to the regional average incomes used in our affordability benchmarks.
“London stands out as the area with the greatest divergence, with actual first-time buyer earnings (for a single borrower) around 45% higher than average incomes in the capital. But in regions where affordability is less stretched, such as the Midlands, actual first-time buyer earnings tend to be much closer to regional averages. And in a few areas, most notably Scotland, the incomes of actual first-time buyers are below the average income in the region, indicating relatively healthy housing affordability.”
Read the orginal article: https://propertyindustryeye.com/how-does-the-affordability-picture-vary-across-regions/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-the-affordability-picture-vary-across-regions
