OneDome has strengthened its position as an integrated housing and fintech platform after completing the acquisition of Mortgage Intelligence Limited, which includes Life and Easy Limited, and Mortgage Next, Network Limited from Connells Group.
The purchase Mortgage Intelligence, founded in 1996, significantly expands OneDome’s mortgage distribution footprint. The combined group will now arrange over £10bn of mortgages annually, positioning OneDome as one of the largest players in the UK mortgage intermediary market with over 550 brokers operating nationwide.
The deal follows the launch of OneDome Growth Partners, the company’s new technology led mortgage and protection network. Members benefit from qualified leads, access to OneDome’s DealRoom platform, and exclusive rights to offer OneDome’s flagship HomeBuyer Service, a fixed price package combining mortgage advice, conveyancing and administration.
Babek Ismayil, founder and CEO of OneDome, said: “This acquisition is strategically important for us. Recently, we announced a £7.5m TV campaign to promote our HomeBuyer Service nationwide. We will need hundreds of brokers to service the demand generated by this campaign.
“This acquisition gives us the scale and foundation for that growth. We initially planned to reach 500 brokers by the end of 2026, but with this acquisition, we have revised our target to 750-plus brokers.”
Adrian Scott, chief lender services officer, Connells Group, added: “We are delighted to have completed this transaction with the OneDome team. The three appointed representative networks are well established businesses with experienced teams and strong broker relationships, and we wish them continued success as they move forward under new ownership.”
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