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Home COUNTRY DACH

With housing out of reach for many, Keyzy funds €147 million expansion of rent-to-own homes across London

EU Startupsby EU Startups
November 19, 2025
Reading Time: 3 mins read
in DACH, FINTECH, PRIVATE EQUITY, REAL ESTATE, UK&IRELAND
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Keyzy, the UK FinTech helping aspiring homeowners get onto the property ladder, has secured asset-backed funding to acquire over €147 million (£130 million) worth of homes over the next 18 months.

The investment comes from Crayon Partners, a real estate private equity firm specialising in alternative living sectors, and will enable Keyzy to expand its portfolio by 250+ homes across Greater London by 2027, specifically targeting young professionals and key workers.

Simon Groll, Keyzy’s co-founder, says: “This funding is testament to the impact Keyzy has made in helping renters escape the savings trap and achieve their number one financial objective: to own a home.”

Keyzy’s new asset-backed facility arrives during an active year for European PropTech funding, with several companies scaling technology-driven approaches to property ownership and management.

In Germany, Arbio raised €31 million to build an AI-native platform for holiday-rental operations, while Berlin-based Buena secured €49 million to expand its digitised property-management model. Spain also saw activity, with VIVLA raising €8 million to grow its co-ownership offering and PropHero securing €2.5 million to advance its real-estate investment platform. Additional rounds in Germany included Lumoview with €3 million for building-data capture tech and SCALARA with €3 million for digital property-management software.

Together, these companies account for roughly €96.5 million in 2025 funding.

Against this backdrop, Keyzy’s significantly larger acquisition-backed model stands out as one of the most capital-intensive initiatives announced this year, marking a distinctive approach within the broader trend of PropTech platforms aiming to streamline access, ownership and management of residential property across Europe.

Jeremy Matallah, Keyzy’s co-founder, adds: “We are more eager than ever to reimagine home buying in the UK. We’re ready to make large-scale acquisitions across London to provide a diverse range of future homes to our applicants.”

Founded in 2021, Keyzy is a FinTech platform that helps aspiring homeowners get onto the property ladder. Through fixed-term leases with pre-agreed purchase prices, Keyzy reportedly enables renters to convert up to 100% of their rent payments into a deposit, reaching the 10% deposit to buy the home after only 2 years.

Its technology leverages Open Banking and other data sources to verify income, allocate a budget and approve an application rapidly. During their lease, tenants also receive homebuying coaching through Keyzy’s app, Klink, and benefit from rental payment reporting to credit reference agencies.

Keyzy and Crayon Partners are already acquiring €34 million (£30 million) of properties in Q4 2025. This OpCo-PropCo partnership is reportedly the first of its kind in Europe, establishing a scalable model that allows Keyzy to bring on additional capital partners to fund future growth of its rent-to-own portfolio.

Keyzy’s first cohort of residents are now “graduating” from renting to owning, using their accumulated rent payments to purchase their properties from Keyzy after living there for several years.

Paul Coates, Keyzy Director, says: “Homeownership has become increasingly out of reach for too many people. Keyzy’s bold rent-to-own model, supported by our Klink coaching platform, creates a clear route for renters to become buyers. With this funding, we now have a real opportunity to help hundreds more people realise their dream of owning a home.”

UK renters face mounting challenges in saving for a deposit, with rising living costs and rental prices making it increasingly difficult to buy a home. According to data provided by the company, it is estimated to take up to 14 years to save for a 10% deposit on an average London property, yet through Keyzy’s rent-to-own model, aspiring homeowners can allegedly reach that same goal in as little as two years.

Keyzy currently offers rent-to-own homes in West London and North-West London, with several additional neighbourhoods expected to come online in the coming months. This strategic footprint focuses on well-connected communities with many young professionals and key workers, aiming to ensure that Keyzy’s model reaches those most in need of an alternative route to ownership.

The company has an ambitious vision which is now bolstered by this new funding: to establish rent-to-own as a mainstream route to homeownership in the UK, fundamentally changing how people buy homes by transforming years of rent payments into equity in their own property.

Read the orginal article: https://www.eu-startups.com/2025/11/with-housing-out-of-reach-for-many-keyzy-funds-e147-million-expansion-of-rent-to-own-homes-across-london/

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June 6, 2023

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