French gaming app Hoora announced a €1.1 million ($1.3 million) fundraising round to blend social-media mechanics with instant-access gameplay – marking a key step in its ambition to become the “TikTok for gaming.”
The project has attracted investors including Kima Ventures, Mathias Salanon (ex-Voodoo, Ubisoft), Nicolas Steegmann (Stupeflix exit to GoPro), Jean-Guillaume Kleis (Keleops), as well as experts in influence and Gen Z such as Arthur Kannas and Sophie Noël (Heaven exit to Hopscotch), Guillaume and Maxime Doki-Thonon (Reech exit to Dekuple). Along with influencers such as Charles Philip and Dany Graells Lehoucq aka Unchained, and Johan Lelièvre aka Jojol. Finally, founder Romain Mussault, together with long-time investors Owen Simonin and Hector Sohier (Initial Agency), is also strengthening his position in this round.
“Our technology allows us to offer an experience that matches mobile habits: fast, smooth, and frictionless,” explains Flavien Marianacci, co-founder and CTO of Hoora. “We designed Hoora so that each game launches instantly, redefining how people play on mobile.”
This fundraising by Hoora sits within a restrained but still active European gaming-startup landscape.
Larger rounds such as Ultra’s €10.8 million in Estonia and VOYA Games’ €4.4 million in Germany show sustained investor confidence in the broader European gaming ecosystem. Smaller but conceptually adjacent rounds such as TILKI’s €1.8 million for AI-assisted game creation and PlaySafe ID’s €1 million for gaming safety indicate diversified funding themes spanning production, platforms, and player protection. Notably, Reality Games (UK) also secured €4.3 million to expand its real-world-mapping game platform
Within this context, Hoora’s French round represents an early-stage push toward new modes of mobile game discovery and engagement, complementing a year in which the European gaming sector has remained active across both content and technology layers.
“Hoora is not just a gaming app; it’s a new entertainment format – one for a generation that scrolls more than it downloads,” emphasises Romain Mussault, founder and CEO of Hoora. “This fundraising allows us to accelerate our development and strengthen our growth in Europe before tackling the U.S. market, where our initial tests are already very promising.”
Founded in 2023, Hoora is a mobile platform inspired by social media mechanics – it allows users to instantly discover thousands of games without downloading, through a fluid, fast, and social experience. In just a few months, the app has surpassed 100,000 downloads.
The company was founded by Romain Mussault, who launched his first successful app – generating over €100k in profits in a single month – before creating two influencer and digital acquisition agencies generating more than €10 million in revenue. Alongside him, Nicolas Marchal (COO), who has been part of the journey since the beginning, and Flavien Marianacci (CTO) form the founding core of the project.
Hoora offers a unique experience: a mobile app where users simply scroll to instantly discover thousands of games – no downloads, no waiting. With a single gesture, users access a continuous feed of games designed for a fast, smooth, and accessible experience, capable of entertaining anywhere, anytime.
In a global mobile gaming market estimated at over $90 billion, Hoora stands out as an alternative to the traditional download model. By combining instant access, diversity, and continuous discovery, the platform looks to bring mobile gaming into a new era.
Deployed in test mode across several European markets – France, the UK, Belgium, and Switzerland – the app reportedly shows record performance, with a user acquisition cost well below market standards.
In the long term, Hoora aims to build a sustainable economic model inspired by Spotify, where developers can publish their games and generate revenue. This approach seeks to create a virtuous ecosystem, beneficial for both creators and players, while rethinking mobile game monetisation.
Read the orginal article: https://www.eu-startups.com/2025/11/paris-based-hoora-raises-e1-1-million-to-build-the-tiktok-for-gaming-and-reshape-mobile-game-discovery/
