Home.co.uk, one of the UK’s longest-established property portals, has been acquired by Homemove, a fast-growing UK proptech platform.
Founded in 1995, Home.co.uk was among the country’s first independent property search and analysis websites. Under its new ownership, the platform will retain its name and remain free for estate agents to list properties.
The acquisition, for an undisclosed sum, follows Homemove’s $5m (£3.84m) growth funding round earlier this year, as the company works to simplify the home-moving process through data and technology.
Homemove said agents listing on Home.co.uk will benefit from enhanced listings, new revenue opportunities via its connected services platform, and ongoing product improvements planned for 2025 and beyond.
James Freestone, co-founder and CEO of Homemove, said: “Portals have become profit engines instead of product companies. We’re bringing innovation and fairness back to the market as we look to build the most product-led listings destination in the UK. It will always be free to list on Home.co.uk – access to the market should not be paywalled.”
Ben Horton, founder of Home.co.uk, commented: “Home.co.uk has always stood for independence and informed decision-making. Homemove’s energy and product focus will take that mission further, helping agents and movers make better decisions with richer insight.”
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