The Copenhagen-based impact startup Contribe, which enables consumers to support charitable causes while shopping online, has raised €433k in new capital as an extension of its pre-Seed round.
This brings Contribe’s total pre-Seed funding to €1.3 million, which will be used to take the company’s concept global. Investors include Rockstart, Human Act Development, and Better Future Fund.
“We’re seeing significant demand in the market – especially from end users who, perhaps surprisingly, are increasingly motivated by the opportunity to make a difference,” says Christoffer Bouet, CEO and Co-founder of Contribe.
Contribe’s pre-Seed extension follows a broader wave of 2025 funding across Europe in adjacent segments such as loyalty technology, e-commerce enablement and impact-driven SaaS.
Talon.One (Germany) raised €114 million to accelerate the global rollout of its AI-based loyalty and promotion infrastructure.
Understory (Denmark) secured €12 million (Series A) to expand its TravelTech platform that unifies digital tools for experience providers.
MEGA (Denmark) obtained €1.7 million (pre-Seed) to develop compliant AI voice agents for order-to-cash automation.
Norrsken (Sweden) launched a €57 million fund to back early-stage, impact-driven ventures across Europe.
- Rubio Impact Ventures (Netherlands) closed a €70 million third fund reinforcing its 100% impact-linked investment strategy.
Together, these investments underline continuing investor appetite for startups that link technology with measurable impact or customer-centric innovation. The presence of other Danish companies such as Understory and MEGA in this funding landscape also highlights Denmark’s growing role as a hub for purpose-driven and scalable tech ventures – a context that reinforces Contribe’s international growth ambitions.
“We’ve proven that the model works for everyone. End users are happy, our clients grow their revenue, and NGOs gain more resources,” says Bouet, adding: “There’s nothing holding us back anymore. The next step is to take Contribe global and build a product that can define a whole new category within loyalty and e-commerce – with the vision that every purchase in the future contributes to a good cause.”
Founded in 2023 by Christoffer Winther Bouet, Tobias Ørskov Madsen, and Lasse Viggo, Contribe helps webshops increase sales and customer loyalty through charitable donations at checkout.
Contribe’s software enables webshops to let customers donate a percentage of each purchase to a charitable cause – at no extra cost to the customer. The result is reportedly higher conversion rates, better customer loyalty, and increased revenue for webshops, while NGOs receive more funding for their work.
The company currently has over 1 million users and nearly 400 webshop clients across 15 countries.
According to a new study, Danes donated DKK 7.6 billion to charitable causes in 2024 – an 8.4% increase compared to the previous year. This growing desire to make a difference is clearly reflected in Contribe’s growth: over the past year, the company has quadrupled its customer base and expanded from 6 to 15 markets.
With the new investment, Contribe is ready for its next phase: scaling globally and building a category-defining product. The funding will go towards international expansion, product development, and growing the team.
Read the orginal article: https://www.eu-startups.com/2025/11/amid-8-4-rise-in-danish-donations-contribe-secures-e1-3-million-to-boost-charitable-giving-online/
