Saturn, the British AI technology company transforming financial advice by slashing the cost to serve and broadening access to wealth management, today announced a €12.9 million Series A funding round.
The round was led by European VC Singular, with participation from Shapers, Y Combinator and Zeno Ventures. The investment will accelerate product development and expand Saturn’s platform, helping advisers serve more clients efficiently.
“Behind every financial plan is a human story,” said Amal Jolly, Saturn CEO. “Advisers and their teams quietly change lives, giving families confidence and peace of mind. Our job is to empower the humans in the financial advice process. By doing the heavy-admin-lifting making compliance much more reliable and less painful, we can help financial advice professionals offer their life-changing services to more people at a significantly lower cost.”
Saturn’s funding lands amidst other notable funding rounds for AI-enabled FinTech.
Startups such as Finary in France and Flanks in Spain have both secured significant rounds to scale AI-driven wealth-management platforms. UK-based Zango AI raised €4 million to enhance compliance automation, while Resistant AI in Czechia attracted €21 million to expand its financial-crime detection solutions.
Even early-stage ventures like Denmark’s TODAY are targeting administrative efficiency for financial advisers.
Against this backdrop, Saturn’s funding reflects continued investor focus on technologies that reduce the cost to serve and strengthen compliance in wealth and advice sectors – an area seeing steady momentum across the UK and continental Europe.
Jolly added: “We started this business to harness technology to help close the advice gap. As we continue to bring the cost to serve advice down, we will help the advice profession to improve the quality, cost, and scale of services in the UK, enabling them to reach more people and changing lives for the better.”
Founded in 2023 by Amal Jolly, Michael Ettlinger and Rohit Vaish, Saturn’s mission is to make human-led advice accessible to one billion people. After uncovering the scale of the issue reading an industry report, the founding trio saw how AI could transform the economics of advice and open access for everyone.
The advice gap is one of today’s biggest societal challenges, fewer than 1 in 10 people in the UK received financial advice last year, according to the Financial Conduct Authority. That leaves millions of families without the help and expertise they need to secure their futures.
The company outlines that the main problem is that delivering advice is too expensive. Advice professionals, whether they are financial advisers, paraplanners, or administrators, spend too much time bogged down in admin and compliance tasks. The result: it costs on average £2,000/year to serve just one client, making financial advice a privilege for the wealthy.
Jeremy Uzan, Co-founder and GP at Singular commented: “We have rarely seen such an ambitious, high-velocity founding team that combines deep technical expertise with real industry insight. They have built an exceptional group around them that moves fast, with focus and attracts top talent – and their early traction already reflects their ambition. We are excited to partner with the team to build a category-defining company that transforms wealth management.”
Saturn’s compliance-focused AI looks to tackle the root of the problem by automating the most time-consuming administrative and regulatory work. Tasks that once took four hours of paraplanner time now reportedly take just 20 minutes of review – including client suitability reports, meeting documentation, onboarding, and pension transfer processing.
Built to be compliant by design, Saturn adapts to each firm’s internal policies and local regulatory requirements, ensuring process, document, and workflow aligns with the regulations e.g.: FCA and Consumer Duty standards from the start).
Its AI is purpose-built for UK financial advice compliance – not a generic CRM or automation tool – and is continually refined in collaboration with Saturn’s in-house team of compliance experts and paraplanners.
Saturn’s technology is already trusted by over 600 advisory firms, consolidators, national firms and advice networks, few names include Progeny, Hoxton Wealth, Perspective Financial Group and Insight Financial Associates.
The new funding will accelerate the development of next – generation AI and tech that enable faster, more scalable and more compliant advice delivery. Saturn will also expand its AI, engineering, research, customer delivery and partnerships teams to strength en industry collaboration.
Read the orginal article: https://www.eu-startups.com/2025/10/londons-saturn-raises-e12-9-million-series-a-to-cut-cost-of-financial-advice-by-up-to-90/
