Copenhagen-based Dreamdata has closed a $55 million Series B funding round led by PeakSpan Capital, with participation from InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital. The company provides a B2B marketing platform that consolidates customer journey data to help marketing teams analyze performance and coordinate campaigns. The new funding will be used to further develop Dreamdata’s analytics and activation features, including AI-driven predictive signals and automated integrations with ad platforms, aiming to reduce the operational burden on marketing teams.
Dreamdata is a B2B marketing platform that unifies customer journey data to provide marketing teams with a complete view of their performance. The platform enables marketers to analyze campaign effectiveness, measure ROI, and coordinate audience engagement across channels, while offering AI-driven features for predictive insights and workflow automation. Dreamdata is designed to support marketing operations without requiring extensive data engineering resources.
The capital infusion arrives as B2B marketing faces a generational shift: a critical data fragmentation problem preventing marketers from proving and achieving their true revenue-driving potential in the AI era. Despite owning over 70% of the B2B customer journey, marketers have long lacked a purpose-built, unified system to orchestrate B2B Marketing equivalent to the CRM used by sales.
Dreamdata changes this. The platform is designed to provide the most complete, unified go-to-market data model available, eliminating siloed analytics and cumbersome workflows. By turning raw and siloed customer journey data into a single source of truth, Dreamdata empowers B2B Marketing teams to move instantly from granular ROI insights to high-impact activation actions via new AI-driven capabilities.
“B2B marketers own a significant majority of the customer journey and this trend will only continue as we enter the AI era,” said Nick Turner, CEO and Co-Founder of Dreamdata. “Marketers have been operating without a foundational operating system. They never got a ‘CRM’ for their function, forcing them to use disparate tools that obscured their significant contribution to the organization. It’s time they get the platform they deserve.”
Dreamdata partnered with PeakSpan Capital based on a shared vision for sustainable, value-driven growth. PeakSpan’s deep sector focus on vertical SaaS and MarTech aligned perfectly with Dreamdata’s mission to become the GTM engine for B2B marketers.
“We recognize that the next frontier of B2B growth is the democratization of data and AI for marketing teams, moving them beyond backward-looking reporting and into real-time action,” said Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital. “Dreamdata is not just a B2B attribution vendor; it is fundamentally changing the game by fusing a robust unified data model with a powerful, real-time activation layer. They are uniquely positioned to become the B2B Marketing Platform for the AI era, accelerating the pipeline for modern enterprises.”
Dreamdata provides the clean, connected, and complete B2B journey data required to unlock the true potential of the AI-driven Go-To-Market strategy. From audience orchestration to attribution reporting, the platform empowers B2B marketers with AI tools and agents that work with data that’s accurate, trustworthy, and purpose-built for marketing.
“Dreamdata has become the backbone of how we understand and drive revenue through marketing at Cognism,” said Alice de Courcy, CMO at Cognism. “It gives us a complete picture of the B2B customer journey — from the first anonymous touch to closed business — and turns that insight into action. With Dreamdata we can measure what truly moves pipeline, and make smarter marketing decisions with confidence. This is the future of B2B Marketing.”
Dreamdata’s platform is designed to support B2B marketing teams in the AI era by providing three core capabilities. Its attribution and ROI features allow marketers to assess the real impact of every activity, from content to channels and campaigns. The activation and audiences tools help teams orchestrate targeted B2B audiences, integrate pipeline data with advertising platforms, and optimize marketing spend. Meanwhile, the intelligence and automation functions use AI to identify unique buying signals, trigger timely notifications, and manage go-to-market workflows, streamlining operations and enabling more data-driven decision-making.
The Series B capital will accelerate the development of Dreamdata’s Analytics and Activation layers. This investment will specifically expand Dreamdata’s AI-powered features for generating predictive signals and automating conversion syncs across major ad platforms, further reducing the B2B marketers’ reliance on data engineering teams. “We are building the platform B2B marketers can’t live without, said Nick Turner. “Our vision is to empower marketing to own revenue at B2B companies. Our platform provides the data foundation, credibility, and orchestration engine needed to turn every marketer into a revenue driver in the AI era while automating tedious tasks and get marketers back to the fun of marketing.”
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Read the orginal article: https://arcticstartup.com/dreamdata-raises-55m-series-b/
