London-based Shop Circle has announced the extension of its Series B funding round to a total of €84 million, combining €50 million in equity with strategic financing, in order to fund its M&A roadmap. with multiple acquisitions already in progress, and accelerate its AI product development.
The round was led by Nextalia Ventures and backed by a mix of European and US investors, including existing backers, Primo Capital and CDP Venture Capital, alongside new strategic investors such as 645 Select Fund, FNDX, and FG2 Capital.
“This fourth round in four years, each at a higher valuation, gives us the firepower to double down on what we do best: acquiring exceptional software products and making them smarter, faster, and more connected through AI,” said Luca Cartechini, Co-founder and CEO of Shop Circle.
He adds: “We’re building the leading AI-native software platform, with a portfolio of high-impact products powering the digital infrastructure of today’s enterprise. With several acquisitions in the pipeline and a strong cash position, we’re well positioned to expand our product suite, scale our enterprise offering, and shape how modern businesses operate.”
Founded in 2021, Shop Circle is building an AI-driven software group, with a portfolio of high-performing B2B products powering the digital infrastructure of today’s enterprise. Its tools aim to drrive engagement and conversion, as well as internal operations, spanning both the interaction and efficiency layers of the modern software stack.
Shop Circle is expanding deeper into enterprise software, having significantly scaled GTM functions and operations following recent acquisitions.
“What we’re building is not just a portfolio, but an operating system for modern enterprises,” added Gian Maria Gramondi, Co-Founder and COO. “This round gives us the fuel to move faster, both in product innovation and strategic growth. We’ve consistently integrated technical teams and supercharged their go-to-market execution. Now, we’re embedding AI across every layer of our products, not as a feature, but as an architectural foundation to drive automation, intelligence, and scale. We are implementing AI across everything we do.”
The company explains that they apply a rigorous, data-driven approach to hiring, reviewing over 45,000 applications annually to select the top 0.1% of candidates with technical skills and long-term potential.
The same discipline guides its M&A strategy: of the 1,000-plus opportunities assessed each year, only a select few are pursued, ensuring the portfolio is enhanced exclusively with the most mission-critical software businesses
Its portfolio spans tools that drive engagement and conversion, alongside systems that power internal operations, providing exposure across both the interaction and efficiency layers of the modern enterprise technology stack.
“We’re executing an AI-enabled acquisition strategy: we acquire great software businesses, centralize operations, and then drive scale through automation,” said Robin Hardt, CFO of Shop Circle. “This approach has already delivered margin expansion from cost savings alone, a game-changer in a sector where many operate at breakeven.”
As part of this evolving strategy, Shop Circle has recently acquired KrakenD, a high-performance API gateway trusted by leading companies across commerce, FinTech, and large-scale enterprise operations to simplify and accelerate the delivery of data.
As Shop Circle evolves, it is becoming an AI-first acquirer, focused on delivering post-acquisition operational excellence across its portfolio.
“We doubled down on Shop Circle because we believe it can become one of the next leading European technology companies powering the infrastructure of modern enterprises,” said Francesco Canzonieri, Founder and CEO at Nextalia Investment Management.
He added: “Thanks to its model combining organic growth and acquisitions, which they’ve consistently executed over the past four years, the opportunity ahead is enormous. We’ve seen this model work at scale in some of the most successful tech outcomes in Europe. The region is home to a thriving ecosystem of thousands of founder-led software companies that have scaled sustainably outside the traditional Silicon Valley fundraising model. Many are profitable and independent, and would greatly benefit from joining a larger group able to streamline operations and accelerate growth.“
Read the orginal article: https://www.eu-startups.com/2025/09/british-software-platform-shop-circle-extends-its-series-b-to-e84-million-to-accelerate-ma/
