Nory, a British AI-native restaurant management system for hospitality businesses, today announced it has raised €31 million in Series B funding to further AI enhancements and drive the company’s expansion to the US.
The round was led by Kinnevik, with participation from Series A lead Accel, alongside other existing investors – bringing total funding to €53 million.
“At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny,” said Conor Sheridan, Founder and CEO of Nory. “The future of hospitality isn’t robots or gimmicks. It’s AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.”
Nory claims to be the first AI-native restaurant management system, built to put hospitality operators back in control of their profitability. Founded in 2021 by Conor Sheridan, Co-founder of Mad Egg, an Irish restaurant group – Nory combines business intelligence, workforce management, inventory, and payroll into one platform.
Nory delivers real-time insights and AI-powered recommendations that streamline decision-making, reduce costs, and increase margins. On average, restaurants using Nory reportedly cut operating costs by nearly 20% and boost core net profits by up to 50%.
Nory partners with leading hospitality brands across the UK & Ireland, including Jamie Oliver Group, Black Sheep Coffee, and the Azzurri Group.
Hit by rising taxes, inflation, and skilled labour shortages, the UK hospitality sector is nearing breaking point, with bars, restaurants, and pubs closing at a rate of two per day. Headwinds are expected to persist as new employment costs introduced by the UK Government in April 2025 squeeze margins even further.
According to the company, Nory helps restaurant operators save over 100 hours of admin per restaurant each month by automating time-consuming back office tasks such as business analysis, digital guest engagement, rota planning, procurement, and finance. Its AI platform learns from historical operational and sales data to deliver real-time business insights and AI-driven recommendations directly to frontline workers.
“Nory is rewriting the hospitality playbook,” said Jose Gaytan de Ayala, who led the investment for Kinnevik. “As the sector faces rising costs and complexity, Nory stands apart as the only AI-native platform purpose built to help restaurants meet and overcome these headwinds. We were impressed by the strong customer feedback, which highlighted the quality of Nory’s platform and the meaningful ROI it delivers for customers. With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.”
The Series B will fuel further AI enhancements to Nory’s platform, including the strategic hiring of data scientists, continued development of proprietary algorithms, and the deployment of autonomous AI assistants. The funds will also drive the company’s US expansion.
Read the orginal article: https://www.eu-startups.com/2025/09/london-based-hospitalitytech-startup-nory-secures-e31-million-to-transform-restaurant-operations-with-ai/
