Data center power and cooling firm Vertiv has acquired an AI-powered automation software firm.

The company this week announced it has acquired Waylay NV, a Belgium-based company offering hyperautomation and generative AI software platforms. Terms were not shared.

Vertiv said the deal was part of its “continued investment in AI-driven monitoring and control technologies” for its power and cooling systems.

“Vertiv expects this investment to strengthen its ability to enable customers around the world to increase uptime, optimize energy usage, and enhance operational intelligence across their critical digital infrastructure,” the company said.

“With the addition of Waylay’s technology and software-focused team, Vertiv will accelerate its vision of intelligent infrastructure – data-driven, proactive, and optimized for the world’s most demanding environments,” said Vertiv’s CEO, Giordano Albertazzi. “We are excited about the operational efficiencies and the resilience that Vertiv’s further augmented predictive capabilities can provide for our customers.”

Founded in 2014, Waylay has developed an AI-driven hyperautomation software platform that enables workflow-based automation, system integration, and orchestration across a wide range of connected assets, enterprise applications, and cloud services. Its products include Waylay Digital Twin for IIoT asset monitoring.

Waylay’s capabilities reportedly include data analytics and orchestration scenarios. The software can analyze real-time machine data, identify operational trends, and propose predictive actions that minimize downtime and improve system performance.

“On behalf of the Waylay team, we are delighted to now be at One with Vertiv. Thank you Giordano Albertazzi and the whole Vertiv team for such a warm welcome to us all,” WayLay CEO Leonard Donnelly said on LinkedIn.

According to CrunchBase data, WayLay had raised €1.4 million ($1.6m) across four funding rounds prior to this week’s acquisition. Previous investors include Imec, Ark Angels Activator Fund, PMV, and Yokogawa Electric Corp.