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Home COUNTRY DACH

London-based yetipay raises €4 million to develop their payments platform for the hospitality, retail and services sectors

EU Startupsby EU Startups
July 17, 2025
Reading Time: 2 mins read
in DACH, FINTECH, PRIVATE DEBT, PRIVATE EQUITY, UK&IRELAND
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UK payments FinTech startup yetipay today announced that it has raised €4 million to continue the expansion of its all-in-one payments platform and introduce new products.

yetipay has agreed a debt facility up to €2 million with re:cap, the Berlin-based FinTech  – becoming the first UK business to benefit from re:cap’s €125 million credit facility, as reported by EU-Startups. They have concurrently raised €1.9 million equity from super angel investors. The angel backers include Paul Statham (Condeco, Thoma Bravo), Mark Blandford (Blandford Family Office), Ben Whitaker (Masabi), Lloyd Amsdon (Watchfinder), Christian Riener (PCP Capital) and Simon Squibb (HelpBnk).

“We focused on raising the minimum amount required and selecting investors that bring valuable deep payments industry experience, combined with innovative non-dilutive funding from re:cap,” said Oliver Pugh, Founder of yetipay.

“We are in a David vs Goliath battle with our larger competitors, where their massive OPEX commitments present a significant opportunity for our nimble, innovative and customer-centric approach. We’ve stayed lean, raised capital in a sustainable non-dilutive way, and delivered products that offer real benefits – there’s more to come in 2025,” he added.

Founded in 2017 by CEO Oliver Pugh, yetipay is a payments company providing fast, low-cost terminals and processing for the hospitality, retail, and service sectors. The company has raised over €6.9 million in funding and operates across the UK, Italy, and Spain, with expansion planned for the US, Australia, and New Zealand.

The yetipay platform aims to simplifies payments for businesses, offering tools that reportedly make paying quick and simple for customers while also saving businesses time and money.

Clients include brands like Brewdog, Pho, Grasso Soho, Kütchenhaus and Zenith.

“We’re thrilled to back yetipay as our first customer in the UK,” says Christian Luecke, Chief Commercial Officer at re:cap. “Their ability to generate significant traction with a lean, focused team – while delivering a very sticky product to a clearly defined market – makes them an exceptional partner and an exciting company to work with.”

yetipay is the first UK company to be backed by Berlin’s re:cap, highlighting the growing momentum behind alternative funding models across Europe’s SaaS and FinTech ecosystems. yetipay has €5.4 million in ARR and is currently processing €520 million per year in transactions.

The yetipay goal is to compete with the biggest players in transaction volume while keeping operations lean.

Read the orginal article: https://www.eu-startups.com/2025/07/london-based-yetipay-raises-e4-million-to-develop-their-payments-platform-for-the-hospitality-retail-and-services-sectors/

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June 6, 2023

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