Talon.One, a Berlin-based startup which helps retailers offer promotions and loyalty schemes, has raised $135m.
Investors in the round include Boston-based growth equity firm Silversmith Capital Partners; Meritech Capital, which has previously backed the likes of UiPath and Salesforce; and VC firm CRV, whose previous bets include Airtable and DoorDash.
The company declined to comment on how much it had raised prior to this round.
Talon.One was founded in 2015 and helps brands to run personalised promotions and loyalty schemes to reward repeat purchasers and customers with a high average order value.
The company has 270 customers across the US, Europe and Asia, including H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom.
The company’s founder, Christoph Gerber — who previously led food delivery platform Lieferando, which was sold to Takeaway Group for €50m — says Talon.One’s main competitor is Salesforce’s ecommerce offering, Commerce Cloud.
“What sets the business apart is its holistic offering,” Gerber says, “while many competitors support either promotions or loyalty, Talon.One connects promotions, loyalty and gamification.”
Gerber says the company, which currently employs 230 people, will use the new funds to focus on using AI to deliver predictive insights into what people will buy.
Read the orginal article: https://sifted.eu/articles/berlin-talon-one-135m/
