Tallinn-based Flowstep, a DesignTech startup building an AI-native canvas for product design teams, has secured a €2.2 million Seed round to come out of beta and drive team growth, the launch of enterprise-grade platform features, and U.S. sales.
The round was led by London based Supernode Global, with participation from Adesso Ventures, Angel Invest, Dnipro VC, Iron Wolf Capital, and Anton Borzov (WhatsApp). Pre-Seed backers who also followed on include Tera Ventures, Specialist VC, Thomas Wolf (Hugging Face), and Elias Aalto (Wolt) – bringing Flowstep’s total funding to €3.8 million.
Matt Clannachan, Co-founder & CEO of Flowstep said: “Flowstep empowers teams to design at the speed of thought. Instead of designers adjusting their creativity to fit rigid tools, our platform adapts to the natural way teams think, accelerating ideation and iteration. With this funding, we’re closer to redefining how exceptional digital experiences are crafted.”
Flowstep is a DesignTech company founded in 2023 by Matt Clannachan, Svyat Polishchuk, Sami Nieminen, and Kaarel Roben. The company’s AI-native platform helps product teams move from idea to production-quality design “in seconds“.
Flowstep currently employs eight people, including alumni from Bolt, Revolut, and experienced former Founders. The team is focusing on scaling its go to market strategy and accelerating AI research and development.
‘Vibe coding’ is seeing rapid adoption, with AI now generating code while developers prompt, guide, and test. Industry leaders estimate that 30%-50% of new code is already being or soon to be created by AI. Digital products can now be built in days, yet Flowstep believes design remains a bottleneck.
The creative and strategic thinking required to deliver a great user experience is still difficult to prompt into AI tools. Flowstep introduces a new paradigm: ‘vibe design’. By placing design at the centre, it helps teams move from idea to product ten times faster, while ensuring quality, usability, and creativity remain intact.
Unlike many other design-focused AI tools that focus on automation, rapidly generating code based on vague prompts, Flowstep takes a different route. Its approach is built around augmentation. The platform aims to mirror how product teams think and work, removing slowdowns in early-stage design to help creators craft meaningful and non-generic products with a user experience in focus.
Mike Sackler, Founder & Managing Partner at Supernode Global, said: “Flowstep fits our thesis around the future of creative and technical tools. They have built a platform that truly enhances how product design is done today, and their vision aligns with the growing demand for tools that embed intelligence into the creative process. We believe this team will play a critical role in shaping how digital products are built in the next decade.”
The Flowstep platform is built on a stack of LLMs, reinforcement learning, canvas technology, and proprietary computer vision to generate design assets. Detailed user flows, rapid wireframes, and pixel-perfect designs are generated from a simple prompt. The platform provides full editing control on an infinite canvas, so designers can iterate with AI using Flowstep’s built-in suggestions or manually tweak without re-prompting.
The Seed funding will support Flowstep’s next phase of growth, including key engineering hires and expanded product development. As Flowstep expands its customer base among product teams, design studios, and tech startups both in the US and globally, it will also introduce enterprise-grade features, including enhanced governance, security, and compliance.
“We’re excited to back Flowstep as the first investment from our second fund. The team brings rare clarity and focus – they’re fast, product-obsessed, and deeply understand the needs of designers. The UI design space is being reshaped by AI, and Flowstep is at the forefront of that transformation. We’re proud to support them early,” said Viktoras Jucikas, Partner at Iron Wolf Capital.
Read the orginal article: https://www.eu-startups.com/2025/06/design-gets-the-vibe-treatment-as-estonian-startup-flowstep-secures-e2-2-million-to-boost-product-team-workflows/
