Growth Capital Partners (GCP) has signed a binding agreement to invest in Nurtur Group, a major provider of lead generation, marketing automation, and data insight software to the estate agency and home mover market.
Founded in 2015 and headquartered in Derby, Nurtur has long delivered technology services to the property industry through brands such as The Property Jungle, LeadPro, BriefYourMarket, KnowYourMarket, Yomdel and Starberry.
The PropTech group, which previously owned The Guild and Fine & Country, sees the new investment as key to supporting its long-term growth stategy.
Under the leadership of CEO Damon Bullimore and alongside majority shareholder, Toscafund, Nurtur has grown its integrated SaaS solution, extended its product offering and grown headcount to over 200 people across Derby and Coimbatore, India.
Nurtur has developed commercial relationships with several large estate agency groups in the UK, as part of its lead generation offering.
Bullimore said: “We are delighted to have received investment from GCP. We specifically targeted GCP as a partner due to their specialism in investing in technology businesses, excellent track record of supporting value creation and the supportive partnership style they offer.
“Nurtur is at a critical point of its evolution. Our products deliver efficiency, ROI and insight for clients, enabling them to become data driven and automated. We are extremely excited about our new innovations which are already driving value for clients. At the same time, we extend a sincere thank you to Toscafund, for their invaluable support and partnership over the years, they have been an outstanding investor and a significant contributor to our growth journey.
“We believe that GCP is the right investor to support us through this next phase of growth, and we are looking forward to the partnership.”
The partnership between GCP and Nurtur will support the business in building on its market leading position in the UK by deepening its client relationships and technology partnerships while investing in innovation and new products, including its new conversational AI solution and global referral system, according to Matthew Siebert, Toscafund partner and Nurtur NED.
He commented: “Toscafund has been invested in Nurtur and its predecessor since 2015 and has been delighted to help underpin the growth of this exciting software business over the last 9 years. We are equally as pleased to continue to support the next phase of growth backed by GCP.
“Damon and the whole team have built a unique suite of products and services that are resonating with clients from SoHos to enterprise customers. As the business enters its next phase of growth, by adding a new specialist investor such as GCP will ensure a strong footing for Nurtur to move forward with confidence.”
“Alex Thomson, partner, GCP, added: “We have been following Nurtur for several years as the business has invested in its product suite, delivered value for clients and grown the team.”
He continued: “They have built an industry-leading platform serving a clearly defined market with deeply embedded technology and an impressive track record of growth. We look forward to supporting the team as they scale the business through the next stage of its evolution.”
GCP said the investment in Nurtur aligns perfectly with its strategy of backing ambitious technology-led businesses delivering value for end clients through automation, data insight and AI.
The investment is expected to complete in July 2025 and represents GCP’s 11th investment partnership of Fund V.
What’s next? Nurtur unveils long-term growth strategy after Guild and Fine & Country sale
Read the orginal article: https://propertyindustryeye.com/nurtur-attracts-private-equity-investment/
