AVK, one of the largest, fastest-growing suppliers of innovative power solutions for data centers and leading organizations in the UK and Europe, has taken a significant step forward in its drive towards true sustainability and corporate social responsibility with the appointment of Sarah King as the new head of corporate social responsibility (CSR).

In line with AVK’s unwavering commitment to environmental sustainability, social impact and responsible business practices, King joins the company with an impressive background, having previously worked with BP and Anglo American to develop social impact strategies and initiatives that foster greater socio-economic development.

She has also worked for non-governmental organizations (NGO) in Africa, Asia and the Middle East, most notably in Yemen and Afghanistan where ethics, environmental sustainability, community development, and equality are fundamental issues.

AVK’s sustainable and responsible business practices in the critical power and data center sectors include innovative power solutions such as energy-efficient and low-emission power systems to support data centers in reducing their environmental impact. The company’s CSR initiatives also embrace sustainability and green energy, with a commitment to renewable energy adoption, including microgrid solutions and hybrid power technologies.

In terms of community and industry engagement, AVK collaborates with partners such as Rolls-Royce and Wärtsilä to drive progress in sustainable power generation. The company also takes its environmental responsibilities seriously and is actively involved in reducing its carbon footprint and promoting green energy solutions across all its operations.

AVK’s approach is what attracted King to the newly created role. With an infectious passion when it comes to minimizing the environmental impact of businesses, at the same time King strives to encourage greater diversity in the talent pool and empower local communities.

AVK was especially impressed with King’s dynamic, results-driven, responsible professionalism,thanks to extensive experience in sustainable social impact and community development across Europe, Asia, Africa and the Middle East.

With a proven track record in leading social impact programs that deliver measurable, inclusive socio-economic outcomes, King is well versed in empowering communities, advancing environmental sustainability, and creating opportunities that improve lives – all qualities that reflect AVK’s commitment to driving purpose-led and industry-leading sustainability across the data centre sector.

“I am truly excited about Sarah joining our team. Her vast experience and her approach to community development and DEI fit perfectly with AVK’s strategic direction in terms of sustainability and being a responsible and ethical business,” said AVK CEO Ben Pritchard.

“Sarah’s commitment to making the world a better place for future generations is in perfect synchronicity with our philosophy at AVK. I’m looking forward to seeing how Sarah’s incredible background will enable her to strengthen our standing on ethical procurement in this sector and make sure that AVK continues to be an employer of choice.”

King added, “I’m excited to join AVK and lead the important work of creating lasting impact across communities tied to the data center industry. What inspires me most is AVK’s genuine commitment to doing things the right way – embedding sustainability at its core, not as a checkbox, but as a value-driven, long-term vision, growing this important work from its early stages. I’m proud to be part of a company that’s not only on this journey but is determined to lead it with integrity and purpose.”

Focused on more than just business success, AVK is creating shared value by supporting the environment, empowering communities, championing diversity, and advancing transformative STEM education and career pathways.

By closing the skills gap and creating opportunities for those who might not otherwise have access, AVK is shaping a more inclusive, sustainable, and future-ready workforce.