Cronofy, a Nottingham-based provider of embedded scheduling infrastructure, has secured a €17.8 million investment from BGF in order to expand its offering at home and in the US, where it currently generates over 60% of its revenue.
The funding will support Cronofy’s ongoing expansion and product development as it continues to streamline complex scheduling processes for businesses globally.
Adam Bird, CEO and Co-founder of Cronofy, said: “We were seeking a partner to support the next stage of our growth journey, and BGF offers the experience, flexibility and scale to help us achieve our goals. Scheduling is a critical but often overlooked business function, and our mission is to simplify it in a secure and privacy-first way for organisations worldwide.
“We’ve spent the last decade building a platform that integrates seamlessly into the systems our customers already use, saving them time and improving efficiency. With this investment, we’re poised to accelerate our impact across even more industries and geographies.”
Founded in 2016, Cronofy enables real-time, secure scheduling through its integrated platform, which is reportedly used by over 180,000 organisations worldwide. The company’s technology is embedded into business workflows and applications, powering scheduling functionality across sectors including recruitment, healthcare, and professional services.
The platform was created by engineers Adam Bird and Garry Shutler, who believed that a new architectural approach was needed to unlock embedded scheduling at scale whilst natively respecting security and privacy.
Cronofy’s technology has been adopted by brands such as Indeed, Houzz and Docplanner. Among its global customer base, FinTech business Wise has reportedly reduced its interview scheduling time from six days to 90 minutes using Cronofy’s platform integrations.
The business will use the funding to enhance its core product offering, expand into new use cases, and accelerate its growth in international markets, particularly in the US where it currently generates over 60% of its revenue.
The investment also provides a partial exit for Cronofy’s Seed-stage investors, who have supported the company since its inception in 2016, when the company raised €1.4 million – as reported by EU-Startups.
Seb Saywood, Partner at BGF, added: “Cronofy is a stand-out tech success story that has achieved global recognition in its vertical for having the most reliable embedded scheduling infrastructure. Its ROI for a range of different customer types and size, including enterprise, is compelling. It has a customer centric, product first growth strategy that has already generated 60% of its sales from the more mature US market.
“We look forward to partnering with this impressive management team who have a proven track record in solving problems for customers and scaling tech businesses.”
Read the orginal article: https://www.eu-startups.com/2025/05/british-startup-cronofy-secures-e17-8-million-for-its-scheduling-platform-used-by-companies-like-indeed-and-wise/
