London-based Lighthouse, a leading commercial platform for the travel and hospitality industry, today announced the acquisition of Barcelona-based The Hotels Network, a leader in marketing personalisation technology that drives direct channel growth for hotels.
The acquisition will combine Lighthouse’s commercial intelligence platform with AI-driven marketing technology from The Hotels Network. This closely follows their €351 million Series C funding round led by the global investment firm KKR in November.
“The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalised marketing and conversion optimisation,” said Sean Fitzpatrick, CEO of Lighthouse. “By integrating the marketing capabilities from The Hotels Network with the existing market demand and pricing data in the Lighthouse platform, we’re enabling hotels to transform market intelligence into personalised guest booking experiences that grow revenue through direct channels.”
Founded in 2012 and trusted by over 70,000 hotels in 185 countries, Lighthouse (formerly OTA Insight) provides a suite of tools designed to help revenue managers, commercial leaders, and accommodation owners optimise bookings, streamline operations, and improve guest experiences.
Founded in 2015, The Hotels Network offers a cull-stack growth platform that leverages AI personalisation, integrated tools, and advanced analytics. It serves over 20,000 hotels across more than 100 countries, including brands such as Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts. The Hotels Network delivers an average 32% uplift in direct bookings for its hotel partners.
The ability to deliver personalised offers and marketing messages to travelers has become a key piece of the commercial strategy technology stack, as hoteliers seek to enhance the digital guest experience and boost direct revenue.
The Hotels Network is reportedly the only platform in the market that combines integrated pricing data, predictive personalisation, and cross-channel marketing capabilities in a single cloud-based solution.
By leveraging real-time user behavior, predictive algorithms, and proprietary AI agents like KITT; The Hotels Network allows hoteliers to attract, engage, and convert guests from their very first interaction.
“Joining Lighthouse accelerates our mission of helping hotels worldwide to maximise their direct channel potential,” said Juanjo Rodriguez, Founder and CEO of The Hotels Network. “Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue.”
Lighthouse continues to expand its commercial platform through investment in technologies that “serve the commercial needs of leading hotels throughout the world“.
The acquisition of The Hotels Network is set to add another capability to the Lighthouse platform, which has grown to include pricing intelligence, business intelligence, benchmarking, parity management, and other capabilities designed to serve the needs of hospitality commercial teams.
Read the orginal article: https://www.eu-startups.com/2025/04/lighthouse-acquires-the-hotels-network-to-add-hospitality-marketing-capabilities-to-its-commercial-platform/
