Riga-based Mintos has appointed Kertu-Liina Lehismäe as its new Chief Marketing Officer, bringing experience from her previous role leading global customer acquisition at digital bank N26. Mintos operates as an investment platform offering passive income through diversified investments. In her new role, Lehismäe will oversee marketing, communications, and customer engagement as the company expands its presence in the European market. Her appointment comes as Mintos looks to strengthen its brand and broaden its investor base.
Mintos is a European investment platform that enables individuals to earn passive income through diversified investments, including loans, bonds, ETFs, real estate, and money market funds. Founded in 2014, it has grown from a peer-to-peer lending marketplace to a multi-asset platform with over 500,000 registered users and €700 million in assets under management. Headquartered in Riga with an office in Berlin, Mintos operates under a European investment firm license (MiFID) and an electronic money institution license. With a focus on accessibility and innovation, the company continues to expand across Europe, recently launching in Germany, Spain, Italy, France, and the Netherlands. Led by founders Martins Sulte and Martins Valters, Mintos prioritizes transparency and customer-first solutions in its mission to reshape investing.
Kertu brings a wealth of marketing experience, where she most recently led all new customer acquisition globally at N26, one of Europe’s leading digital banks. Her proven track record in driving global marketing strategies and delivering growth will be instrumental in advancing Mintos’ mission of democratizing investments, highlighting the importance of long-term regular income, and growing its customer base across the European continent.
“We are excited to welcome Kertu to the Mintos team,” said Martins Sulte, CEO and co-founder of Mintos. “Her extensive marketing background, customer-centric approach, and relevant experience will be instrumental in reaching the next level of growth as Mintos continues to bring more value to our customers.”
In her role as CMO, Kertu will oversee all aspects of Mintos’ marketing and external communications, including customer acquisition, engagement, PR & communications, brand, and more. She will be responsible for developing and executing innovative marketing campaigns to further raise awareness around Mintos and strengthen its position in the global investment space.
“I am excited to join Mintos at such a pivotal time in its growth,” said Kertu. “The team has built an exceptional investment platform that has a really unique offering in the market, making investing more accessible and easy to all levels of investors. I look forward to contributing to its continued success and enabling European consumers on their path to financial freedom.”
Kertu’s appointment comes as Mintos continues to develop and expand its offerings, solidifying its position as a leading multi-asset investment platform in Europe. Her leadership will help propel Mintos to new heights in achieving its mission of enabling accessible, profitable, and diversified investment opportunities for individuals globally.
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Read the orginal article: https://arcticstartup.com/mintos-appoints-kertu-liina-lehismae-as-cmo/
