Agurotech, an Amsterdam-based AgriTech startup focused on data-driven agriculture, has raised a new investment of €2.25 million to accelerate its international growth and help make the global food system more future-proof.
The funding included investments from Navus Ventures, ROM InWest and Rabo Ventures.
“Our system has been proving for nearly five years that farmers can grow more effectively with the help of our hardware and software,” says Co-founder Joëlle Van den Brand. “Optimising water, frost protection, fertigation, pesticides and crop protection usage also contributes to more sustainable agriculture.”
Founded in 2020, Agurotech is led by Joëlle van den Brand and Lilia Planjyan. The company develops, manufactures, and delivers hardware and software solutions, including sensor technology, weather stations, and applications, to farmers. These tools enable farmers to make informed decisions based on real-time data and insights, optimising resources like water. The intuitive software provides insights into soil conditions, local weather patterns as well as AI-driven forecasts.
The investment will allow Agurotech to expand internationally at a faster pace. “We now have hundreds of customers and are gaining traction in more regions, especially in Southern Europe, the Middle East, the U.S., and Canada. For these new markets, we need to build inventory, hire staff, set up services, and establish local partnerships—all requiring significant investment. Thanks to this funding round, we can maintain our momentum and grow even faster,” says Co-founder Lilia Planjyan.
Navus Ventures, Rabo Ventures and ROM InWest aim to further support the digitisation of agriculture and promote more efficient use of resources in the sector through the investment.
Sara Schaafsma, Investment Manager at ROM InWest, shares, “It’s fantastic that Agurotech, a leading company from North Holland, can scale up further thanks to this investment and increase its impact on the food transition. By supporting farmers in managing soil moisture and other cultivation conditions more effectively, Agurotech plays a crucial role in future-proofing the agricultural sector and tackling challenges like climate change and food security.”
Jaap Zijlstra, Director at Navus Ventures: “Since our initial investment two years ago, Agurotech has developed and delivered great technology that is helping farmers to get practical insights and tangible results from their farm’s data, leading to a customer base of hundreds of farmers across Europe. We are proud to continue to support Joëlle, Lilia and the Agurotech team and excited that we can welcome new investors with strong knowledge and network in the agricultural sector.”
Pieter van der Meché, Head of Rabo Ventures, adds, “We are thrilled to announce our investment in Agurotech, a company at the forefront of sustainable agriculture innovation. At Rabobank, our core values and Banking for Food Strategy are deeply aligned with Agurotech’s mission to enhance sustainable resource use. By leveraging smart agriculture tools and optimizing water use, Agurotech empowers farmers to achieve greater efficiency and sustainability. We look forward to supporting Agurotech on their journey to revolutionize agriculture and contribute to a more sustainable future and support their expansion starting with Spain and Italy.”
According to Agurotech, farmers worldwide are facing new challenges, including extreme drought and unpredictable weather conditions. Traditional farming methods are no longer sufficient in this changing environment. Data-driven insights offer farmers an opportunity to adapt and make their practices more resilient for the future.
Read the orginal article: https://www.eu-startups.com/2025/01/agurotech-secures-e2-25-million-to-advance-data-driven-efficient-farming/
