Klearly, an Amsterdam-based fintech startup focused on in-person payment solutions, has raised €6 million in a seed funding round to fund its expansion into new European markets and strengthen partnerships with SaaS providers.
The round was led by Global PayTech Ventures, Antler Elevate, and Shapers, with additional participation from high-profile angel investors, including the former CEO of Mollie and the former COO of Adyen.
“Klearly is transforming how SMBs across Europe handle in-person payments,” said Sam Koekoek, CEO. “We empower SaaS partners to integrate payments seamlessly into their platforms, enabling them to deliver superior solutions to their merchants. By leveraging existing hardware and streamlining pricing, we make in-person payments simple, accessible, and transparent.”
Co-founded in 2022 by Eva Rosa Bian, Edan Dil, Guy Griv, and Geus Walder, Klearly aims to address a gap in the in-person (card-present) payment market, which according to Klearly has lagged behind the advancements seen in online payments.
The company’s technology replaces “outdated” bank-supplied hardware with flexible, data-driven solutions that work seamlessly on any device, including Android smartphones, Apple devices, and modern payment terminals.
Klearly partners with SaaS providers to embed payment functionalities directly into their platforms, helping SMBs digitise operations, improve efficiency, and enhance customer experiences.
In two years, Klearly has onboarded 4,000 merchants and achieved a 500% growth in payment volume in 2024, aiming to position itself as one of Europe’s fastest-growing providers in the space.
Klearly’s flagship offering, Tap to Pay on iPhone, allows merchants to securely accept payments on everyday devices. The feature is expected to handle €11.8 billion globally by 2028, up from €1 billion in 2023.
Notably, Klearly was chosen by Apple as the first fintech startup globally to partner for the launch of Tap to Pay on iPhone.
Javier Perez, founder and managing partner at Global PayTech Ventures, comments, “We believe the winners in this space will be those that provide merchants with the flexibility to customize solutions that meet the unique needs of their businesses and modern customer demands. […] Klearly is the best-positioned solution in Europe to capitalize on this trend. Sam and the team have already proven they can scale effectively while delivering outstanding service to partners, including international players like Bolt, and the merchants they serve.“
Martell Hardenberg, Partner at Antler Elevate, comments, “With 40% of POS systems in Europe still disconnected and €7.9 trillion in annual POS volumes, the market is primed for disruption with integrated solutions. There is a clear path for a new billion-dollar player to emerge. Klearly’s innovative technology and customer-focused approach position it perfectly to lead this transformation.“
By replacing legacy systems with streamlined, data-driven technology, Klearly offers a potential solution that eliminates complex contracts and simplifies pricing for merchants.
With this fresh injection of capital, Klearly looks to lead a transformation in the €7.9 trillion European point-of-sale market, reshaping how payments are processed and integrated into merchant operations.
Read the orginal article: https://www.eu-startups.com/2025/01/klearly-snatches-e6-million-for-in-person-payments-and-to-support-smbs-across-europe/
