Malmö-based Spiideo has acquired Signality, a Linköping-based company specializing in optical tracking and sports data generation, as part of its strategy to enhance its sports video and data capabilities. The acquisition will integrate Signality’s real-time data and analytics technology into Spiideo’s existing platform, which serves a range of sports organizations, including leagues, federations, and schools. The combination of Signality’s AI-driven data generation with Spiideo’s cloud-based infrastructure is expected to improve the automation and efficiency of sports data workflows. This move will enable more scalable deployment of advanced sports tracking and analysis tools across various sports and regions.
Spiideo specializes in AI-powered video and data solutions for the sports industry. Its cloud-based platform helps sports organizations, including leagues, broadcasters, federations, clubs, and schools, capture, analyze, and broadcast sports events. The platform provides tools for performance analysis and officiating, as well as data-driven insights that support decision-making in sports production. Spiideo’s technology is used globally across thousands of venues, serving various sports organizations from top-tier leagues to local clubs, aiming to streamline workflows and enhance sports data collection and analysis.
“This is a transformative moment for Spiideo and our customers, […] by integrating Signality’s optical tracking technology with our comprehensive product suite, we are redefining how sports video and data work together. This acquisition accelerates our mission to deliver powerful, cloud-based solutions that enhance the way sports are broadcast, analyzed, and consumed,” says Patrik Olsson, CEO & Co-Founder, Spiideo.
Signality revolutionize sports sports data collection through artificial intelligence and computer vision. Its cloud-based platform processes data from live sports events, including soccer, providing detailed analytics and insights. The technology is designed to work with various camera setups, from a single panoramic camera to multiple camera feeds, delivering scalable data solutions. Initially part of IMG Arena, Signality became independent in 2024 to focus on advancing its AI-driven solutions for the sports media and performance sectors, aiming to improve data accuracy and efficiency in sports analytics.
Founded in 2016 during the rise of deep learning, Signality set out with a bold vision to revolutionize sports data collection through artificial intelligence and computer vision.
“We are thrilled to join Spiideo, a company that shares our vision for innovation and automation in sports technology, […] integrating our data generation capabilities with Spiideo’s product will enable organizations to achieve unmatched insights and efficiencies, setting a new standard for the industry,” says David Habrman, CEO, Signality.
The integration of Signality’s automated, high-frequency, real-time data and analytics technology into the Spiideo platform will further fuel Spiideo’s data and AI driven products for media companies, leagues, federations, clubs, and schools.
With both companies deeply rooted in cloud technology, Spiideo will be able to roll out Signality’s innovations at scale – across multiple sports, regions and tiers.
As part of Spiideo, Signality’s technology is a natural fit, complementing Spiideo’s mission to deliver AI-driven solutions to sports organizations around the world. By combining Signality’s data expertise with Spiideo’s product, this acquisition will unlock new opportunities for fully automated sports data and video workflows.
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Read the orginal article: https://arcticstartup.com/spiideo-acquires-signality/
