Lund-based BrainLit has raised approximately €5 million in a funding round led by an undisclosed U.S. fund, along with support from existing investors. The funding will accelerate the company’s efforts to expand its “BioCentric Lighting” system, which mimics natural daylight to enhance health and well-being. BrainLit, already seeing success with professional sports teams, plans to use the capital to strengthen its sales organization and scale its presence in healthcare, office spaces, and sports arenas. The company ultimately aims to shift towards a software-centric business model.
BrainLit, a Swedish startup founded in 2012 by Tord Wingren, is addressing a growing health issue rooted in modern lifestyles: the lack of natural daylight exposure. With most people spending up to 90% of their time indoors, the company’s BioCentric lighting technology is designed to replicate natural daylight, significantly improving indoor environments and promoting well-being.
Headquartered in Lund, Sweden, and with a subsidiary in the United States, BrainLit has developed a system that adjusts indoor lighting based on user feedback and biological needs. At its core, BioCentric lighting leverages blue LED light technology—recognized with a Nobel Prize in 2014—to recreate the entire visible spectrum of natural light, a critical feature for human health. Scientific studies suggest that exposure to the right kind of light helps regulate circadian rhythms, boost energy, and enhance productivity, which is the foundation of BrainLit’s mission.
“We have been very successful in sports in the U.S. They see the effects on better sleep quality. For instance, if you have a late-night match and don’t want to feel tired, we provide a white light with more blue content, suppressing melatonin production and improving performance. We also help limit jet lag during long-distance travel,” says Tord Wingren.
The startup’s founder, Tord Wingren, is no stranger to technological innovation. Having been part of the team that pioneered Bluetooth technology, Wingren shifted his focus to how light affects human biology. His interest grew after a series of discussions with scientists and physicians about the impact of indoor lighting on health. BrainLit has since expanded its team to include experts like Truls Löwgren, who refined the company’s lighting systems, and Madeleine Selvander, an ophthalmologist on the scientific advisory board, contributing critical insights on how light affects human biology.
Over the years, BrainLit has seen its BioCentric lighting installed in various global locations, from Hong Kong to New York. The system is lauded for not only improving health outcomes but also for its energy efficiency, with remote installations reducing costs and minimizing energy waste. Despite its international growth, BrainLit remains deeply rooted in Lund, where it collaborates closely with academic and research institutions.
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Read the orginal article: https://arcticstartup.com/brainlit-raises-e5m/
