Copenhagen-based EasyTranslate has announced its acquisition of the Danish translation agency World Translation, a strategic move aimed at enhancing its translation technology and service offerings. EasyTranslate, known for its AI-driven translation technology, aims to combine the strengths of automation with the cultural and contextual knowledge of human linguists. World Translation brings a strong reputation in technical translations, and its team of 28 employees will add valuable expertise. This acquisition will broaden EasyTranslate’s service offerings, particularly in SaaS and e-commerce sectors, as the company expands into new markets. The integration also marks a shift towards more efficient, scalable translation services while maintaining a focus on quality.
EasyTranslate is a Language Operations Platform (LangOps) designed to provide translation solutions for businesses and Language Service Providers (LSPs) using a blend of AI and human expertise. Its platform leverages advanced technology to streamline the translation process, aiming to improve both efficiency and accuracy. HumanAI, EasyTranslate’s core technology, automates repetitive tasks while ensuring that human linguists can focus on maintaining the cultural and contextual integrity of translations. This approach seeks to balance speed with quality, offering a solution that addresses the evolving needs of global communication.
World Translation is a translation agency that has been providing language services since 2005. The company offers tailored solutions to meet the specific language requirements of businesses, helping them navigate international communication. With a focus on understanding industry-specific needs, World Translation supports clients in breaking down language barriers and expanding their global presence. Their approach involves drawing on a team of skilled linguists to ensure accurate and effective communication across different markets.
The fact that the two companies join forces is driven by more than just business growth: it’s about advancing its mission to change translations forever by providing clients with the best service by combining the best of AI and humans in one solution.
HumanAI, EasyTranslate’s innovative technology, integrates the efficiency and speed of AI with the consistency and quality of human expertise. By automating repetitive tasks and optimising translation workflows, HumanAI significantly reduces turnaround times while ensuring that the cultural nuances and context that only human linguists can provide are never lost.
For customers, this means faster, more reliable translations that maintain the high standards of accuracy and relevance necessary for global communication.
The acquisition of World Translation by EasyTranslate is a mission-driven expansion that aligns with EasyTranslate’s goal to fundamentally transform the translation industry. By combining the strengths of artificial intelligence and human expertise, the company aims to ensure unparalleled quality and efficiency in its services.
World Translation brings deep experience in technical translations, which complements EasyTranslate’s technological advancements. This integration broadens the range and depth of services offered to clients, enhancing the overall value proposition of the combined entity. Furthermore, by merging World Translation’s traditional expertise with EasyTranslate’s innovative HumanAI technology, EasyTranslate strengthens its leadership position in the industry, offering a unique blend of innovation and proven quality.
With the acquisition, EasyTranslate benefits from the established team at World Translation, which comprises 28 full-time employees who bring valuable expertise and experience to the language industry. This integration allows EasyTranslate to expand its client base, particularly in SaaS and e-commerce sectors, tapping into new verticals that could generate over €10 million in revenue. This revenue growth creates a stronger foundation for future expansion.
Additionally, EasyTranslate can leverage World Translation’s extensive market knowledge and years of experience in technical translations, further enhancing its service offerings. Frederik R. Pedersen, the CEO of EasyTranslate, emphasizes that this acquisition is a key step in pushing the boundaries of the translation industry.
He states, “By joining forces, we’re not only enhancing our technological capabilities but also ensuring that the human touch remains central to everything we do. Together, we’re setting a new standard for the future of translation.”
For World Translation, the integration of EasyTranslate’s HumanAI technology enhances its service offerings, allowing for a significant upgrade in capabilities. Access to the automated LangOps platform will enable World Translation to streamline and scale its operations, leading to increased efficiency.
Moreover, this partnership supports World Translation’s transition from traditional methods to a more future-ready, AI-human hybrid service model, ensuring that it remains competitive in an evolving market. This strategic alignment allows World Translation to embrace technological advancements while maintaining the quality that clients expect.
“Over the years, many of our employees have raised questions about how the rise of AI would shape our company and the industry. When I began discussions with Frederik, it became clear that EasyTranslate’s mission to keep humans at the heart of the translation process while leveraging AI was exactly the approach we needed. This partnership feels like the perfect synergy, allowing us to embrace the future of translation without losing the human touch that defines our work,” states Ib Brandt Jørgensen, CEO of World Translation.
Management teams from both sides look forward to joining forces, sharing best practices and ultimately improving the quality of translations for customers on both ends. The customer-centric approach of World Translation combined with the scalability of HumanAI technology by EasyTranslate makes a great foundation for becoming the market leading Translation Technology company in Europe.
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