BOSTON & LONDON–(BUSINESS WIRE)–Carriers are prioritizing profitability, especially when it comes to fostering innovation, according to Insurance Operations in a Changing Industry, a study published today by Earnix, the global provider of intelligent, SaaS solutions for insurers and banks. The survey of 400 insurance executives provides insight into how carriers can compete and win in the rapidly changing industry.
Among the key findings are that 48 percent of participants reported they are prioritizing profitability, as opposed to 13 percent who stated growth metrics take precedence. With nearly four times as many executives elevating profit margins, it’s not surprising that 28 percent of C-suite executives reported “dealing with macroeconomic factors,” is a top focus. Economic impacts of inflation, interest rates, supply chain breakdown, and similar factors will persist. To succeed, carriers must adopt new technology. Innovative approaches designed to create more effective rating and pricing strategies will enable insurers to thrive today and tomorrow.
The insurance industry is infamously slow to adopt new technology. Still, an average of 38 percent of participants reported that changing industry regulations will require them to consider new tools or technology like AI, machine learning, personalization, dynamic pricing, and predictive analytics. Nearly all respondents (98 percent) reported that they plan to use predictive modeling. This is in response to accelerating personalization strategies.