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Home COUNTRY BENELUX

Belgium’s Trendtracker tracks down €5.9 million to help businesses turn trends into strategy

EU Startupsby EU Startups
December 11, 2025
Reading Time: 3 mins read
in BENELUX, IBERIA, VENTURE CAPITAL
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Trendtracker, the Ghent-based AI-driven strategic intelligence platform, has raised €5.9 million ($7 million) in Series A funding to accelerate global expansion, with a particular focus on the US and Middle East markets. The capital will also be utilised to fund the company’s next phase of AI and product development.

The round was led by Armilar, a Lisbon-based venture capital firm currently managing over €600 million in assets. Existing investor Capricorn Partners also participated in the funding.

“Our vision is to redefine how strategy, risk, insights, innovation and foresight teams operate. AI that quantifies change in-depth, understands context, adapts continuously, and reasons causally. The AI doesn’t just look at the past, but actively models strategic recommendations, predicting the future for businesses. Our technology functions as a strategic sparring partner, enhancing leadership judgment without supplanting it,” said Vincent Defour, CEO and co-founder of Trendtracker. 

In this age of constant disruption and overwhelming data, relying solely on traditional strategy cycles can be detrimental. Businesses around the world have recognised the importance of AI-powered strategic intelligence, and so have the investors. 

Recent funding activity underscores this momentum. Investment into AI-driven platforms providing enterprise intelligence, automation, and decision support has surged across Europe. London-based Quantexa, an innovator in Decision Intelligence (DI) solutions for the public and private sectors, raised a €163.3 million Series F round this year. Similarly, in June, Vilnius-based Sintra raised €14.9 million Seed round to double down on its mission of empowering small businesses with simple-to-use AI helpers. More recently, Berlin’s Peec AI raised an €18 million Series A round, reflecting rising demand for AI-powered brand visibility and insight tools.

Trendtracker was founded in October 2019 with a mission to deliver an autonomous AI strategy and foresight analyst that helps organisations, consultants and governments streamline strategic research, planning, and support decision-making. 

According to the company, at its core is a foundational predictive architecture and a coordinated system of AI agents that continuously detect, score, forecast, and interpret emerging trends by quantifying and explaining different impact KPIs. 

The company aims to utilise the new capital in four key areas: AI and product development, global expansion, strengthening alliances, and hiring. 

Regarding AI development, Trendtracker plans to enhance its AI Analyst architecture, expanding multi-agent orchestration systems that automatically map organisational environments, analyse uncertainty drivers, generate scenario-based forecasts, and recommend prescriptive strategic actions with clear rationale.

It is also preparing for expansion into the US and Middle East markets, supported by new strategic partnerships and an increasing on-the-ground presence.

Trendtracker is scaling its hybrid team, adding senior talent in AI, foresight, engineering, and commercial leadership.

“We are a proud seed investor in Trendtracker and appreciate how the team converted the initial offering into a scalable SaaS solution for worldwide top-tier clients,” said Marc Lambrechts, Investment Director at Capricorn Partners.

Its clients include Siemens, PepsiCo, P&G, PwC, Arthur D. Little, and Ageas.

Read the orginal article: https://www.eu-startups.com/2025/12/trendtracker-raises-9-million-scale-ai-driven-strategic-intelligence-platform-globally/

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June 6, 2023

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