Copenhagen-based food-tech startup Noahs has secured €1.9 million in fresh funding to accelerate its push toward modernizing the €1T global convenience retail sector. The round, led by PSV Tech with participation from prominent angels including former Coop Denmark CEO & CTO Kraen Nielsen, RBS & Associates President Bob Stein, and existing backer Torben Frigaard Rasmussen, values the company at €6.5M pre-money. Noahs builds a three-layered platform that turns analogue service stations, supermarkets, and travel hubs into digital, multi-brand food destinations—offering retailers a plug-and-play way to enter the fast-growing “foodvenience” economy. The new capital will fuel international expansion into the US and UAE, support product development, and prepare the company for a Series A in early 2026 as it aims for presence in 10,000 locations by 2030.
Despite its global scale, convenience retail — spanning service stations, small-format grocery stores, and travel hubs — remains largely offline. Yet consumer behaviour continues to shift in the opposite direction: food consumed away from home is rising, and technology increasingly influences how customers discover and buy meals. Noahs sits at this intersection, offering retailers a platform that bundles software, brand-streaming tools, and modular kitchen setups to expand food offerings without major capital expenditure.
Founded in 2020, Noahs has built partnerships with international retailers such as Q8, MENY, DSC, and MAXOL, reporting more than 200% revenue growth over the past three years. The company’s model aims to let retailers treat food as a scalable digital category rather than a labour-intensive in-store operation — a proposition that has gained traction in Northern Europe, where several pilots have already turned into national rollouts.
“Noahs has a real opportunity to reshape the whole infrastructure of how food moves through retail. Our strategy is to be present in 10.000 locations by 2030 and become the backbone of a new digital economy by 2040. With the recent investment injection Noahs will accelerate its move from concept to category leader, powered by partners who understand that the future of retail food is digital, modular and global,” shares Daniel Baven, CEO & Co-Founder of Noahs.
The new funding will support Noahs’ expansion into the US and UAE, further product development, and preparations for a Series A round targeted for early 2026. Investors point to broader industry momentum as a factor in the timing: European food-tech investment has strengthened throughout 2025, and global convenience retail is expected to surpass $1 trillion this decade, with online food delivery approaching $500 billion by 2030.
“At PSV Tech, we are committed to working with founders who challenge the way industries operate. In NOAHS, we met a team with a bold vision for the future of retail and a clear sense of how the right tech solutions can create real value for convenience stores and retailers. Their approach blends deep industry insight with pragmatic automation to solve real problems and not just optimise for technology’s sake. We’re proud to back their journey,” shares Helle Uth, Co-founder and Partner, PSV Tech.
As large retailers reassess how food fits into their long-term digital strategies, Noahs’ challenge will be demonstrating that its model can scale across markets with different operational, regulatory, and consumer demands. The coming year — during which the company plans to internationalise its deployments — will offer the first meaningful test of whether its approach can travel beyond Northern Europe.
“This round lets Noahs accelerate and internationalize the roll-outs with fuel, convenience and grocery retailers across markets. The tailwinds are clear: convenience retail heading past $1T this decade and online food delivery on course for $500B by 2030. It’s a scalable way for large retailers to step into the digital foodvenience economy,” says Kraen Nielsen, Executive Advisor & Tech Investor, Former Group CEO & CTO of Coop Denmark.
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Read the orginal article: https://arcticstartup.com/noahs-raises-e1-9m/
