Swedish SaaS company Wiraya, known for its intelligent, voice-led communication technology, has merged with On-Time Research Solutions Oy, a Finnish SaaS provider specializing in customer engagement and payment reminders. The combined company aims to create the leading Nordic platform for intelligent voice-driven communication in sectors such as debt collection, insurance, and customer activation. The merger will strengthen Wiraya’s product offering and expand its presence across Sweden and Finland. On-Time brings a modern user interface, a strong recurring customer base, and an experienced team, with CEO Teemu Valkonen assuming the role of Chief Product Officer in the unified company. Together, Wiraya and On-Time plan to deliver a scalable one-platform solution that integrates automation, AI, and behavioral insights to enhance customer communication and drive profitable growth.
Wiraya is a software company that develops automated, voice-led communication tools used by businesses to interact with customers around tasks such as payment reminders, debt collection, and insurance notifications. The platform applies data and behavioral logic to deliver messages primarily through voice calls and SMS. Wiraya’s technology is used by companies that need to reach customers reliably and prompt specific actions in regulated or high-stakes communication processes.
On-Time Research Solutions Oy is a SaaS provider focused on customer communication workflows, particularly in payment reminders, customer activation, and contract renewals. The company offers tools that automate outreach across voice, SMS, and digital channels, helping businesses improve the consistency and delivery of their customer interactions. On-Time’s platform emphasizes straightforward design and measurable communication outcomes.
With the addition of On-Time, Wiraya expands its Nordic footprint and takes an important step in its profitable growth journey. On-Time contributes a portfolio of healthy recurring customers, a modern and intuitive product with strong UI/UX, and a highly skilled team. The operative owners of On-Time will remain shareholders in the combined company, with Teemu Valkonen taking on the role of Chief Product Officer, reinforcing their long-term commitment to the joint mission. Together, this strengthens Wiraya’s ability to deliver sustainable value to customers and drive scalable growth with profitability as a cornerstone.
“This merger is a strategic move in the right direction for Wiraya,” says Gustaf Wibom, CEO of Wiraya. “On-Time’s modern platform and strong customer relationships perfectly complement Wiraya’s mature product and market experience. Together, we will build a unified, scalable platform that delivers even greater value to our customers and reinforces our position in the market.”
The merger brings together Wiraya’s established voice-led communication capabilities and On-Time’s modern customer engagement platform, creating a stronger joint company positioned for accelerated growth. By combining their customer bases and product strengths, the teams aim to build a unified platform that integrates contemporary UI/UX with features already proven in high-volume customer communication. The consolidation also broadens their footing in the Nordic market, where both companies have operated independently, and now seek to create a more coherent offering in a fragmented landscape. With teams spanning Sweden and Finland—led by Gustaf Wibom and Teemu Valkonen—the new organization plans to draw on shared expertise in automation, AI, and communication workflows to support a more scalable and resilient business.
“We’re thrilled to join forces with Wiraya,” says Teemu Valkonen, CEO of On-Time. “Together, we’re creating the next generation of intelligent communication and payment-reminder platform in the Nordics. By combining our strengths in automation, AI, and multichannel communication, we can deliver true personalization and value for companies that want to engage their customers more effectively.”
This acquisition is effective as of 11 November 2025, and both companies are now working on a joint integration plan to ensure a smooth transition for employees, customers, and partners.
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Read the orginal article: https://arcticstartup.com/wiraya-and-on-time-merge/
